Paid Media Manager

PSECU•Susquehanna Township, PA

3d•Hybrid

About The Position

Members Achieve More isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? If yes, then read on... The Paid Media Manager is responsible for developing and executing paid media strategies that support enterprise growth objectives across lending, deposits, and membership. This role ensures media investments contribute to measurable business outcomes while supporting the full member journey from awareness through conversion. The ideal candidate brings strong expertise in digital media channels, a data-driven mindset, and the ability to translate business and marketing priorities into effective media strategies. This role partners closely with internal stakeholders and agency partners to guide planning, execution, and optimization, ensuring media efforts are aligned to business goals and continuously improving in impact and efficiency. Schedule: Monday - Friday, two days per week onsite or as needed.

Requirements

Bachelors: Business Administration (Required)
Bachelors: Communication (Required)
Bachelors: Data Analytics (Required)
Bachelors: Marketing (Required)
6–9+ years of experience managing paid media in a multi‑channel, full‑funnel environment | Required
Ability to operate in a fast-paced, test-and-learn environment | Required
Demonstrated ability to use data and insights to guide media decisions | Required
Experience working in digital-first, acquisition-oriented marketing environments | Required
Experience working with or guiding agency partners | Required
Strong analytical, communication, and problem-solving skills | Required
Strong understanding of paid media channels including search, social, and programmatic | Required

Responsibilities

Media Strategy & Planning Develop paid media strategies that align with enterprise growth objectives and marketing priorities
Translate product and campaign goals into clear, actionable media plans
Ensure media strategies align with audience needs, timing, and the full member journey
Channel Management & Optimization Lead execution and optimization across paid channels including search, social, display, video, and programmatic
Continuously evaluate and refine channel mix to improve engagement, consideration, and conversion outcomes
Apply a test-and-learn approach to optimize targeting, creative, and channel strategy
Agency Leadership & Partnership Serve as the day-to-day lead for paid media agency partners, providing direction on priorities, goals, and success criteria
Partner closely with agency to develop and execute media strategies
Review and guide recommendations to ensure alignment with business objectives
Encourage proactive ideas, testing, and continuous improvement
Measurement & Insights Leverage data and insights to evaluate media effectiveness and inform decision-making
Identify opportunities to improve efficiency, engagement, and conversion outcomes
Translate performance insights into actionable recommendations that inform strategy and investment decisions
Cross-Functional Collaboration Collaborate with Marketing, Retail, Digital Experience, Product, Analytics, and Growth teams to ensure alignment across media, creative, and broader marketing efforts
Provide media insights that help shape marketing strategy and campaign execution
Partner with business, marketing, and finance teams to align media efforts to agreed-upon growth goals
Budget & Investment Management Manage media budgets to ensure alignment with business priorities and growth objectives
Monitor pacing and performance to identify opportunities for optimization and reallocation
Support planning and forecasting processes with data-informed recommendations
Guide investment decisions and allocation across channels based on performance and business priorities
Other Duties As Assigned.