Paid Media Manager

UNLEASH

1d • Hybrid

About The Position

We are looking for a Paid Media Manager to lead, scale, and optimize our global paid acquisition strategy across UNLEASH. You will take ownership of paid campaigns end-to-end, from strategy and execution through to performance analysis, optimization & commercial impact. This role goes beyond event campaigns. You will drive growth across: UNLEASH Paris and Miami (delegate + sponsorship revenue), Marketing services and commercial campaigns and our newsletter. Your focus is simple: build a paid media engine that drives pipeline and revenue, not just traffic. This is a hands-on role for someone who thrives on data, moves fast, and turns insight into action.

Requirements

• 3–6+ years’ experience in paid media or performance marketing.
• Proven track record of managing and scaling paid campaigns with measurable ROI.
• Strong experience across Google Ads, LinkedIn Ads, and Meta Ads.
• Proven experience in B2B marketing, events, Paid Delegate Tickets & SPEX sponsorship.
• Data-driven mindset with strong analytical and reporting skills.
• Experience working with CRM platforms and attribution models.
• Ability to manage budgets, prioritize effectively, and move at pace.
• Clear communicator who can translate performance into tangible results.

Responsibilities

• Own Paid Media Strategy
• Plan and execute multi-channel paid campaigns across Google, LinkedIn, Meta, and other emerging platforms.
• Build full-funnel strategies.
• Align paid media strategy with business goals, campaign launches, and commercial priorities.
• Work closely with content, events, sales, and marketing services teams to align messaging and targeting.
• Drive Performance & Revenue Growth
• Own performance against pipeline and revenue target, not only CPL.
• Manage budgets effectively to maximize ROI, CPL, CPC and pipeline contribution.
• Drive Website Traffic and Audience Growth.
• Continuously test, learn, and optimize campaigns to improve conversion across channel.
• Identify & scale new channels, audiences, and opportunities to scale.
• Campaign Execution
• Launch and manage campaigns across search, paid social, display, and retargeting.
• Develop high-performing and compelling ad copy and creative briefs aligned to campaign messaging.
• Collaborate with design and content teams to deliver high-performing assets.
• Support key campaign moments including event launches, reports, and commercial initiatives.
• Data, Insights & Reporting
• Track, analyze, and report on campaign performance using platforms such as Google Analytics and CRM tools.
• Track performance end to end (campaign, lead, pipeline and revenue).
• Work with CRM systems (Pardot, salesforce) to ensure accurate attribution.
• Work with the data team to build dashboards and reports that clearly show impact on customer journey, pipeline and revenue.
• Turn data into clear insights and actionable recommendations.
• Audience & Growth Optimisation
• Leverage first-party data to build targeted audience segments.
• Support account-based marketing (ABM) campaigns for high-value sponsors.
• Partner with web and content teams to improve landing page performance and conversion rates.
• Contribute to always-on demand generation strategy across the UNLEASH platform.

Benefits

• Private Medical Insurance
• Enhanced Annual Leave
• Birthday leave
• Up to 3 Volunteer Days Annually
• Flexible Working
• Access to World-Class Influencers
• Paid Sick Leave
• Compassionate Leave: Up to 10 days off if you lose a loved one.
• Enhanced Maternity Pay: 24 weeks of enhanced maternity leave support.
• Life Assurance Scheme: Providing financial peace of mind with 4x your annual salary.
• Employee Referral Scheme

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed