Paid Media Manager

IPinfo•,

25d•Remote

About The Position

IPinfo is a rapidly growing internet data company delivering accurate and proprietary data to thousands of developers and enterprises around the world. Our data powers fraud detection, security operations, ad verification, and network intelligence. We’re at an exciting stage of evolution and we’re looking for a strategic, growth obsessed, hands-on Paid Media Manager to join the marketing team. This is an owner/executor role. You will lead and optimize paid media campaigns across eight channels, with a focus on driving enterprise and commerce conversion. You think in use cases and buyer problems, not just campaigns and match types. You build programs that scale, with clean architecture, and a clear line between spend, pipeline, and ROI. If you’re an experienced digital marketer and inspired by the opportunity to make a measurable impact, we’d love to hear from you.

Requirements

4+ years of hands-on paid media experience, ideally in a B2B XaaS or data/technology environment. Equivalent experience in a complex, multi-channel program with measurable pipeline or revenue impact will be considered.
Hands-on experience managing campaigns across multiple paid channels, including PPC and LinkedIn Ads.
Proficiency in HubSpot for campaign attribution, Google Tag Manager, and Keyword Planner with a keen interest in emerging AI marketing technologies.
Demonstrated ability to analyse data, derive actionable insights, and apply them to optimise marketing efforts.
Commercially astute, data-driven, and focused on pipeline, ROI, and business outcomes.
Experience marketing technical or developer-facing products, or a genuine willingness to deeply immerse yourself in a highly technical product space.

Nice To Haves

Experience using Amplitude or similar analytics tools to build audiences from behavioural event data and integrate them into paid media campaigns.
Hands-on experience running paid campaigns on Reddit, X, and/or Meta in a B2B context.
Strong understanding of B2B audience strategy, including function-based and seniority-based segmentation, not just demographic or interest targeting.

Responsibilities

Own paid media strategy and execution across Google Ads, Microsoft Ads, LinkedIn, Meta, X, Reddit, Quora, and G2, in collaboration with Demand Generation, Product Marketing, and Brand.
Build and maintain scalable campaign architecture across channels, including naming conventions, campaign hierarchy, and audience segmentation frameworks.
Develop use case and problem-based campaign strategies aligned to IPinfo’s core verticals including cybersecurity, adtech, and fintech.
Partner with content and creative teams to develop ad creative that speaks to both technical and business buyer personas across funnel stages.
Develop high-performing landing pages to support campaigns and drive conversions.
Own UTM governance across all eight channels, including naming conventions, parameter structure, and platform-specific implementation.
Work closely with RevOps to ensure campaign data is structured correctly upstream, enabling accurate cross-channel reporting.
Build and manage B2B audience targeting strategies segmented by function, seniority, industry, and buying stage across platforms, spanning both self-serve and direct sales motions.
Develop retargeting strategies that re-engage high-intent visitors with messaging and personalised content matched to their stage in the buying cycle.
Leverage behavioural signals to refine targeting and improve conversion rates across funnel stages.
Continually analyse campaign performance optimising for key metrics such as CPA, CPL, ROI, and pipeline contribution.
Run structured A/B tests across ad copy, creative formats, audience targeting, and landing pages to improve conversions.
Provide regular performance reporting to stakeholders with clear, actionable insights beyond simple dashboard reporting.
Allocate and manage budgets across channels to maximise pipeline contribution and ROI, adjusting spend dynamically based on performance trends, seasonal signals, and strategic priorities.