Paid Media Implementation Specialist

HigherVisibility•Memphis, TN

10d•Remote

About The Position

HigherVisibility is seeking a remote Paid Media Implementation Specialist to support the day-to-day execution, maintenance, and quality assurance of paid advertising campaigns across Google Ads and Meta. The role implements and maintains campaigns for assigned client accounts, helping ensure they launch accurately and remain aligned with approved requirements and processes. Working closely with the Paid Media team, the specialist implements approved campaign strategies, monitors account activity, troubleshoots routine issues, and maintains documentation across multiple accounts. This hands-on, execution-focused position suits someone who values accuracy and consistency and works well in a structured, collaborative environment. HigherVisibility describes itself as a people-first, remote-first digital marketing agency headquartered in Memphis, Tennessee, with a culture emphasizing collaboration, accountability, professional growth, and support. The position is full-time, with a salary of up to $60,000 annually based on experience.

Requirements

Approximately 2–4 years of relevant experience in paid media execution, digital marketing operations, or a comparable campaign implementation role.
Hands-on experience building, launching, or maintaining campaigns in Google Ads and Meta Ads Manager.
Working knowledge of campaign settings, geographic targeting, budgets, lead forms, and basic conversion tracking.
Strong attention to detail, organizational skills, and commitment to accuracy and quality.
Ability to manage multiple requests, prioritize tasks, and meet deadlines in a fast-paced environment.
Clear, professional communication skills and dependable follow-through.
Strong problem-solving abilities and sound judgment in deciding whether to troubleshoot independently or escalate an issue.
Comfort working with spreadsheets, CRM systems, project-management platforms, and other marketing technology tools.
Ability to learn new systems quickly, follow established processes, and adapt to evolving client and campaign needs.
Self-motivated, accountable, and comfortable working independently in a remote environment.
Positive, team-oriented attitude and willingness to collaborate, contribute, and support shared goals.

Responsibilities

Build, launch, and update Google Ads and Meta campaigns using approved templates, creative assets, targeting parameters, budgets, and promotional schedules.
Perform routine campaign maintenance, including approved geographic and budget adjustments, creative updates, URL corrections, and campaign pauses or restarts.
Conduct pre-launch quality assurance checks to confirm client information, campaign settings, tracking links, and lead forms meet approved requirements.
Monitor lead delivery through established tracking and integration workflows, document findings, and escalate issues requiring technical or specialist support.
Monitor assigned account alerts and recently launched campaigns, troubleshooting straightforward delivery issues such as payment method updates and advertiser verification requirements by following documented procedures.
Support account readiness by reviewing access permissions, verification status, and billing-related issues, and coordinate next steps with appropriate team members.
Maintain accurate CRM records, project trackers, campaign documentation, and implementation notes.
Contribute to improving repeatable processes, checklists, and workflows.