Outside Sales Representative (Richmond & Midlothian)

Virginia Green•Midlothian, VA

2d•$46,000 - $47,000•Onsite

About The Position

Virginia Green is seeking driven, self-motivated Outside Sales Representatives to connect with homeowners in assigned neighborhoods in the Richmond and Midlothian area. The representative identifies lawn care needs, conducts on-site evaluations, and recommends customized programs to help customers achieve healthy lawns. The role focuses primarily on outside sales and prospecting new customers, building relationships, generating business, and delivering service in line with Virginia Green’s standards. The representative works independently in the field, maintains a visible presence in an assigned territory, tracks leads and sales activity in the company CRM, and uses data, feedback, and coaching to improve results. The position involves outdoor work in varying weather and extended periods of walking, standing, and activity. Virginia Green offers a stated annual salary range of $46,000–$47,000, commission potential, a monthly vehicle stipend, paid training, ongoing coaching, and opportunities for career growth.

Requirements

Strong interpersonal and communication skills and the ability to build rapport quickly.
Customer-first mindset paired with a competitive drive to succeed.
Comfort with face-to-face sales and proactive outreach.
Ability to manage time effectively and work independently in the field.
Willingness to learn, grow, and accept coaching.
Ability to work outdoors in varying weather conditions.
Ability to walk, stand, and remain active for extended periods.
Valid driver’s license and reliable transportation.

Nice To Haves

Experience using CRM tools.

Responsibilities

Engage homeowners in assigned neighborhoods to introduce Virginia Green’s customized lawn care programs.
Conduct on-site evaluations to understand lawn conditions and homeowners’ goals.
Educate customers about tailored solutions for long-term lawn health.
Set clear expectations and build trust with customers.
Prospect for new customers as the primary sales duty.
Convert conversations into new service agreements using ethical sales practices.
Generate leads through door-to-door outreach, referrals, and community presence.
Cross-sell and upsell additional services to improve results and customer satisfaction.
Meet or exceed individual sales goals while maintaining company standards.
Maintain a visible presence in assigned territories to maximize opportunities and brand awareness.
Accurately track leads, customer interactions, and sales activity using the CRM system.
Use data, feedback, and coaching to continuously improve performance.