Outside Sales Representative

Cogent•Fenton, MO

About The Position

Cogent’s Velocity Pump Rental Division is seeking an Outside Sales Representative to join its St. Louis team. The division serves contractor, municipal, and industrial markets with dewatering systems and has more than 50 years of experience in the rental market. It combines leading product brands and application expertise to develop comprehensive, sustainable solutions. The representative will identify and pursue new business opportunities, expand the division’s market presence, and generate profitable sales by renting pumps and providing engineered pumping solutions for short- or long-term fluid-moving projects. The role involves developing customer and vendor relationships, presenting turnkey services, negotiating business, and coordinating project plans and updates with customers and internal staff. The position is suited to a self-sufficient, driven salesperson who thrives in a fast-paced environment and contributes to Cogent’s collaborative, employee-owned culture. Travel may be required.

Requirements

  • Proven experience in solution-based sales or selling a product with a service element.
  • Ability to build relationships and navigate complex sales processes with a diverse customer base.
  • Strong technical mindset and ability to convey complex ideas in an engaging way.
  • Self-motivated, proactive, and eager to contribute to a collaborative, ownership-driven culture.
  • Proven track record of growth in a territory-based sales role.
  • Valid driver’s license and clean driving record.

Nice To Haves

  • Construction management or pump equipment background.
  • A strong network of contacts in the construction and contractor sectors.

Responsibilities

  • Generate profitable sales revenue by renting pumps and providing engineered pumping solutions for short-term or long-term projects involving fluid movement.
  • Establish new rental accounts through phone calls and in-person visits to potential customers.
  • Build, develop, and grow customer and vendor relationships that support the success of the rental business.
  • Present turnkey services to potential customers.
  • Ensure project plans and updates are communicated effectively to customers and internal staff.
  • Maintain knowledge of rental products, pricing, terms, sales, and policies.
  • Drive new business through proactive outreach, understanding customer needs, and delivering tailored solutions.
  • Lead negotiations to win business.
  • Work with internal teams to understand and communicate the value of Cogent’s solutions to prospective customers.
  • Manage the territory by adapting to shifting priorities, demands, and timelines using analytical and problem-solving skills.
  • Elicit cooperation and defuse tension when necessary.
  • Multitask, prioritize, and execute tasks in a fast-paced environment.
  • Contribute ideas, insights, and feedback to the collaborative, employee-owned culture.
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