Outside Rental Sales Representative - Wilmington / Leland

Gregory Poole Equipment Company•Wilmington, NC

About The Position

The Rental Sales Representative I grows rental market share within an assigned territory through business development, customer service, project tracking, and relationship management. The role is the primary rental equipment resource for customers and prospects, requiring knowledge of construction, industrial, infrastructure, municipal, and commercial activity across the territory. The representative identifies opportunities early, influences equipment decisions, builds long-term customer partnerships, and provides solutions that support customer success. The position involves developing territory and market intelligence, visiting active and future jobsites, tracking projects from pre-construction and bidding through completion, growing and retaining existing accounts, prospecting for new customers, supporting collections and credit management, promoting used equipment, and collaborating with internal teams and other CAT dealers. Daily travel throughout the assigned territory and frequent visits to construction and industrial jobsites are required.

Requirements

Bachelor’s degree in Business, Marketing, Construction Management, or a related field, or an equivalent combination of education and relevant sales experience.
1–3+ years of sales, business development, construction, equipment rental, industrial sales, or related experience.
Ability to travel daily throughout the assigned territory and frequently visit active construction and industrial jobsites.
Ability to safely access jobsites and work in outdoor environments.
Ability to sit, stand, walk, climb, and drive for extended periods.
Ability to communicate effectively with customers, contractors, and employees in various settings.
Ability to collaborate across multiple departments to provide an exceptional customer experience.

Nice To Haves

Experience in equipment rental, construction equipment, heavy equipment, industrial equipment, or contractor sales.
Experience working with CRM systems.
Knowledge of construction and industrial markets.
Understanding of project bidding processes and contractor operations.

Responsibilities

Maintain knowledge of rental opportunities, customers, contractors, and projects in the assigned territory.
Identify current and future construction and industrial projects using market intelligence tools, industry resources, networking, and customer relationships.
Understand project schedules, key contractors, and anticipated equipment needs, and establish Gregory Poole as the preferred rental partner.
Maintain accurate customer, prospect, project, and sales activity records in CRM.
Visit active and future jobsites to identify opportunities and build relationships with project managers, superintendents, equipment managers, and field personnel.
Track projects from pre-construction and bidding through startup and completion, including schedules, contractor involvement, and equipment requirements.
Communicate with contractors to anticipate rental needs, identify opportunities, and ensure customer satisfaction.
Use Dodge Construction Network, customer relationships, and industry networking to identify and pursue future projects.
Develop and strengthen customer relationships through in-person, phone, and digital engagement; provide equipment solutions, expertise, and responsive support.
Review customer accounts and open rentals to identify needs, resolve issues, and uncover growth opportunities.
Prospect for and acquire new customers, build a diverse customer portfolio, and grow rental revenue and market share.
Maintain prospecting activities, opportunities, and qualified leads in CRM.
Support collections and credit management, review aging, contact customers about outstanding invoices or payment concerns, and partner with relevant teams to resolve issues and support equipment recovery when necessary.
Promote available used equipment and identify sales opportunities beyond rental transactions.
Collaborate with sales representatives across Gregory Poole divisions and document qualified sales leads through CRM.
Partner with operations, customer service, service, parts, credit, management, and other Gregory Poole divisions to deliver customer solutions.
Collaborate with peers and other CAT dealers when appropriate and contribute to team goals, revenue growth, and company success.