Outside Rental Sales Representative - Wilmington / Leland

Gregory Poole•Leland, NC

About The Position

The Outside Rental Sales Representative I grows rental market share within an assigned territory through proactive business development, customer service, project tracking, and relationship management. The representative is the primary rental equipment resource for customers and prospects and maintains knowledge of construction, industrial, infrastructure, municipal, and commercial activity throughout the territory. The role identifies opportunities early, influences equipment decisions, develops long-term customer partnerships, and delivers solutions that support customer success. The position includes territory and market research, frequent jobsite visits, tracking projects from pre-construction through completion, growing existing accounts, prospecting for new customers, supporting collections and credit management, and promoting used equipment. The representative works closely with operations, customer service, service, parts, credit, management, other company divisions, and other CAT dealers to provide customer solutions and contribute to revenue growth.

Requirements

Bachelor’s degree in Business, Marketing, Construction Management, or a related field, or an equivalent combination of education and relevant sales experience.
1–3+ years of sales, business development, construction, equipment rental, industrial sales, or related experience.
Ability to communicate effectively with customers, contractors, and employees in various settings.
Ability to collaborate across multiple departments to provide an exceptional customer experience.
Ability to travel daily throughout the assigned territory and frequently visit active construction and industrial jobsites.
Ability to safely access jobsites and work in outdoor environments.
Ability to sit, stand, walk, climb, and drive for extended periods.

Nice To Haves

Experience in equipment rental, construction equipment, heavy equipment, industrial equipment, or contractor sales.
Experience working with CRM systems.
Knowledge of construction and industrial markets.
Understanding of project bidding processes and contractor operations.

Responsibilities

Maintain comprehensive knowledge of rental opportunities, customers, contractors, and projects in the assigned territory.
Identify current and future construction and industrial projects using market intelligence tools, industry resources, networking, and customer relationships.
Understand project schedules, key contractors, and anticipated equipment needs, and establish the company as the preferred rental partner in the territory.
Maintain accurate customer, prospect, project, and sales activity records in the CRM.
Visit active and future jobsites to identify opportunities and build relationships with project managers, superintendents, equipment managers, and field personnel.
Track projects from pre-construction and bidding through startup and completion, including schedules, contractor involvement, and equipment requirements.
Communicate with contractors to anticipate rental needs, identify opportunities, and support customer satisfaction.
Use Dodge Construction Network, customer relationships, and industry networking to identify and pursue projects.
Develop customer relationships through consistent in-person, phone, and digital engagement; provide equipment solutions, expertise, and responsive support.
Review customer accounts and open rentals to identify needs, resolve issues, and uncover growth opportunities.
Prospect for and acquire new customers, including contractors, industrial customers, municipalities, and other businesses.
Build a diverse customer portfolio and grow rental revenue and market share; record prospecting activities, opportunities, and qualified leads in CRM.
Support collections and credit management, review aging, contact customers about outstanding invoices or payment concerns, and work with relevant teams to resolve issues and support equipment recovery when needed.
Promote available used equipment and identify sales opportunities beyond rental transactions.
Collaborate with sales representatives across company divisions and share and document qualified sales leads through CRM.
Partner with operations, customer service, service, parts, credit, management, other divisions, peers, and other CAT dealers as appropriate to deliver customer solutions and contribute to team and company goals.