About The Position

The Outside Sales Representative – Rental & Service is responsible for driving profitable sales growth by developing new business opportunities and building long-term customer relationships within an assigned territory. The role promotes rental equipment, equipment sales, parts, maintenance services, and related solutions, serving as a trusted advisor to customers. It is a motivated, customer-focused sales role in a fast-paced, field-based environment, helping customers maximize productivity through equipment and service solutions.

Requirements

  • Strong consultative selling and relationship-building skills.
  • Excellent communication, presentation, negotiation, and closing abilities.
  • Proven ability to develop new business and grow existing customer accounts.
  • Strong organizational, planning, and time-management skills.
  • Ability to work independently while managing an assigned territory.
  • Customer-focused mindset with excellent problem-solving abilities.
  • Self-motivated, results-driven, and highly professional.
  • High school diploma or equivalent required.
  • Minimum 3 years of outside sales experience.
  • Strong understanding of equipment operation, rental practices, maintenance services, and parts sales.
  • Experience using CRM systems, ERP software, Microsoft Office, and mobile sales tools.
  • Valid driver's license with an acceptable driving record.
  • Ability to safely navigate active jobsites and equipment yards.
  • Ability to lift product samples, equipment components, or marketing materials up to 50 pounds.
  • Flexibility to work extended hours or attend customer meetings and industry events as business needs require.

Nice To Haves

  • Bachelor's degree in Business, Construction Management, Marketing, or a related field.
  • Experience in equipment rental, construction equipment, heavy equipment, building materials, industrial equipment, or related industries.
  • Bilingual English/Spanish communication skills.

Responsibilities

  • Develop new business through prospecting, networking, cold calling, referrals, and customer visits.
  • Grow existing customer accounts by identifying opportunities to expand equipment rental, equipment sales, parts, and service business.
  • Develop and execute territory sales plans to achieve revenue, margin, and customer growth objectives.
  • Maintain an active sales pipeline and manage opportunities throughout the complete sales cycle.
  • Meet or exceed established sales goals, activity targets, and key performance indicators.
  • Build and maintain relationships with contractors, construction companies, municipalities, industrial customers, and other equipment users.
  • Conduct customer visits, equipment evaluations, and jobsite meetings to identify customer needs.
  • Serve as the primary point of contact for assigned customer accounts.
  • Recommend equipment, rental solutions, replacement options, parts, and maintenance programs.
  • Resolve customer concerns by coordinating with internal departments.
  • Promote rental equipment, equipment sales, replacement parts, maintenance services, and value-added solutions.
  • Prepare quotations, rental agreements, service proposals, and equipment recommendations.
  • Negotiate pricing and contract terms within company guidelines.
  • Coordinate equipment availability, rental schedules, and delivery requirements with operations teams.
  • Follow projects from initial quotation through delivery, service, and customer follow-up.
  • Manage daily travel schedules to maximize customer coverage and business development opportunities.
  • Maintain accurate customer records, sales activities, forecasts, and pipeline information within CRM and ERP systems.
  • Prepare activity reports, sales forecasts, and territory updates for management.
  • Identify market trends, competitive activity, and new business opportunities within the assigned territory.
  • Participate in trade shows, customer events, industry meetings, and marketing initiatives.
  • Partner with Rental Operations, Service, Parts, Dispatch, Customer Service, and Branch Operations to support customer needs.
  • Coordinate customer handoffs and ensure seamless execution of rental, service, and equipment orders.
  • Maintain strong working relationships with internal teams to ensure timely delivery and exceptional customer service.
  • Expand product knowledge through manufacturer training and company development programs.
  • Perform additional duties as assigned.

Benefits

  • Health Care Benefits
  • Paid Time Off
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