Lancaster Farming, Inc.- Outside Advertising Sales Representative

Steinman Communications Inc • Ephrata, PA

2d

About The Position

Lancaster Farming is seeking a motivated Outside Advertising Sales Representative to grow advertising sales for its weekly newspaper and online platforms. The representative sells advertising space to current and prospective clients, including in special sections and across digital platforms. Client contact is primarily in central and north central Pennsylvania and takes place in person, by phone, fax, email, and mail. The role also involves providing customer service, completing clerical tasks, and supporting daily sales operations.

Lancaster Farming is a weekly newspaper and website serving agricultural industries including dairy, beef, poultry, grain, and produce. Founded in 1955, it delivers news, market and commodity reports, and agribusiness information to more than 50,000 Mid-Atlantic subscribers each Saturday, with daily publication on its website and social media platforms.

Requirements

• Previous sales experience is required.
• Proficiency with Microsoft Office products.
• Valid driver’s license and reliable vehicle.
• High school diploma or GED.
• Excellent verbal and written communication skills, including proficiency in email, phone, and in-person sales presentations.

Nice To Haves

• Agricultural background preferred.

Responsibilities

• Develop and execute work plans to maximize sales and service contact with existing, past, and prospective customers, and pursue special sales opportunities.
• Complete and submit insertion orders and interdepartmental forms accurately and in accordance with internal processes.
• Create and prepare clear, precise, visually appealing advertising copy and layouts, including finished and speculative materials, for assigned territories.
• Use available data and self-generated, approved insights to create engaging, factual sales presentations tailored to prospective clients.
• Apply company credit policies correctly in sales interactions and client negotiations.
• Use rate cards to ensure pricing accuracy and consistency in client communications.
• Meet deadlines and deliver assignments promptly and efficiently.
• Handle customer complaints and inquiries promptly, fairly, and professionally, following supervisor guidelines.
• Represent the company with a professional, positive, and enthusiastic attitude that promotes confidence and trust.
• Pursue new customers, analyze competitor products, and prepare speculative advertising copy and pricing comparisons for prospects.
• Sell advertising space in the newspaper, special sections, and online platforms.
• Provide customer service, handle clerical tasks, and support daily sales operations.

Benefits

• $43,000 salary plus a competitive commission structure.
• Four weeks of PTO to start, prorated for the first year.
• Paid holidays.
• Medical, prescription, dental, and vision benefits.
• Short-term disability and basic life insurance.
• 401(k) with company match.
• Wellness program.
• Employee Assistance Program.
• Parental leave program.

What This Job Offers

• Job Type: Full-time
• Education Level: High school or GED