Lancaster Farming, Inc.- Outside Advertising Sales Representative

Steinman Communications•Ephrata Boro, PA

About The Position

Lancaster Farming is seeking a motivated Outside Advertising Sales Representative to grow advertising sales by connecting with clients primarily in central and north central Pennsylvania. The representative sells advertising space in Lancaster Farming, its special sections, and its online platforms to current and prospective clients through in-person, phone, fax, email, and mail interactions. The role also includes customer service, clerical duties, and sales support to support daily operations. Lancaster Farming is a weekly newspaper and website serving the agricultural community. The publication covers agriculture industries including dairy, beef, poultry, grain, and produce, and provides news, market and commodity reports, and agribusiness information to more than 50,000 Mid-Atlantic subscribers. It also publishes daily on its website and social media platforms. The posting lists a salary of $43,000 plus a competitive commission structure in the benefits introduction, and later lists $42,000 plus commissions in the salary description.

Requirements

Previous sales experience is required.
Proficiency with Microsoft Office products.
Valid driver’s license and reliable vehicle.
High school diploma or GED.

Nice To Haves

Agricultural background preferred.

Responsibilities

Develop and execute detailed work plans to maximize sales and service contact with existing, past, and new customers, and pursue special sales opportunities.
Complete and submit insertion orders and inter-departmental forms accurately and according to internal processes.
Create and prepare clear, precise, visually appealing advertising copy and layouts, including finished and speculative materials, for assigned territories.
Communicate effectively in writing and verbally through email, phone, and in-person sales presentations; explain complex information clearly and compellingly.
Use available data and self-generated, approved insights to create factual, engaging sales presentations tailored to potential clients.
Understand and correctly apply company credit policies in sales interactions and client negotiations.
Use rate cards to ensure pricing accuracy and consistency in client communications.
Meet established deadlines and deliver assignments promptly and efficiently.
Handle customer complaints and inquiries promptly, fairly, and professionally, following supervisor guidelines.
Maintain a professional, positive, and enthusiastic attitude that promotes client confidence and trust in the company.
Pursue new customers, analyze competitor products, and prepare speculative advertising copy and pricing comparisons for prospects.