Outreach Specialist

Choice Healthcare Services•Redding, CA

6d•$20 - $25

About The Position

The Outreach Specialist supports CHOICE Healthcare Services’ Operations and Marketing Department by promoting the company regionally to generate new leads and grow its new-patient base. The role supports regional marketing and community outreach for dental offices, including education on relevant dental topics, appointment scheduling, grassroots engagement, and representing the CHOICE brand at public events. The position reports to the Outreach Manager and requires local travel to target communities and events. The specialist works with clinics, community partners, and cross-functional teams to organize outreach opportunities, engage families and referral partners, educate communities about pediatric and orthodontic dental care, and help meet new-patient appointment goals. The role also supports marketing operations through brand-compliance audits, reporting and data updates, collateral and inventory coordination, referral-report review, and patient-retention efforts. Compensation is $20.00–$25.00 per hour based on experience, with eligibility for monthly bonuses.

Requirements

High school diploma or equivalent.
Demonstrated experience and success in community outreach.
Experience in community mobilization and/or volunteer recruitment and management.
Strong public-speaking experience.
Bilingual in Spanish.
Ability to represent the company at campaigns and initiatives as assigned by management.
Reliable transportation.
Current driver’s license and proof of auto insurance.

Responsibilities

Promote dental practices by engaging potential patients and referral partners in the communities served, increasing awareness and generating new-patient leads.
Identify opportunities to represent CHOICE as an ambassador at public events and through grassroots outreach, under the direction of the Outreach Manager.
Plan, schedule, and deliver community engagement opportunities for targeted demographics and patient segments.
Model CHOICE Ambassador standards and serve as a role model for other company ambassadors.
Work with regional clinics to identify and engage area general practitioners and establish new-patient referral streams.
Develop knowledge of underserved-community health and dental-health issues in assigned geographic areas.
Travel to target communities, represent the region at relevant events, and schedule new patients on-site.
Educate families and individuals about the importance of pediatric and/or orthodontic dental care.
Respond to questions about the company, services, and basic dental information to encourage patients to schedule appointments.
Track leads generated through outreach and analyze the effectiveness and return of outreach efforts.
Complete ad hoc projects as needed by management and the team.
Schedule community outreach events and directly engage potential patients to schedule appointments or gather information for follow-up.
Meet monthly appointment goals set by the Outreach Manager and Outreach Specialist Lead.
Engage community partners to schedule and present oral-health content and promotional messages to schools, businesses, and the public.
Support audits of assigned offices for compliance with brand guidelines.
Comply with applicable ethical, legal, and regulatory requirements.
Review metrics and update data ahead of monthly marketing reports.
Coordinate regional marketing collateral needs and maintain organized marketing inventory.
Maintain assigned areas of responsibility in accordance with the Marketing Task List.
Review referral-report data.
Collaborate with clinic teams and cross-functional teams on existing-patient retention efforts, including outbound communications related to treatment and retention goals.
Prepare and deliver promotional outreach kits and gifts as directed.
Collaborate with departments including PCD, HR, finance, facilities, IT, and operations.
Provide quality customer service and uphold company values.