Outreach Specialist

Choice Healthcare Services•Redding, CA

About The Position

The Outreach Specialist supports CHOICE Healthcare Services’ Operations and Marketing Department by promoting the company regionally to generate new leads and grow new-patient numbers. The role supports regional marketing and community outreach for dental offices, including educating communities about dental topics and scheduling new patients. The position reports to the Outreach Manager and represents CHOICE as an ambassador at public events and through grassroots outreach. The specialist engages prospective patients, families, referral partners, schools, businesses, and other community organizations; identifies outreach opportunities; and helps meet regional appointment and growth goals. The role also tracks and analyzes outreach leads, supports marketing operations and brand compliance, maintains marketing materials and data, and collaborates with clinics and cross-functional teams on patient retention and other initiatives. Local travel to community events and target populations is required.

Requirements

High school diploma or equivalent.
Demonstrated experience and success in community outreach.
Community mobilization and/or volunteer recruitment and management experience.
Strong public-speaking experience.
Bilingual in Spanish.
Ability to represent the company at campaigns and initiatives assigned by management.
Ability to provide quality customer service and uphold company values.
Reliable transportation.
Current driver’s license and proof of auto insurance.

Responsibilities

Promote dental practices by engaging prospective patients and referral partners in served communities to increase awareness and generate new-patient leads.
Identify opportunities to represent CHOICE as an ambassador at public events and through grassroots outreach.
Plan, schedule, and deliver community engagement activities for targeted demographics and patient segments.
Model CHOICE Ambassador standards.
Engage area general practitioners with regional clinics to promote services and establish referral streams.
Build knowledge of underserved communities’ health and dental health issues in assigned areas.
Travel to target communities, represent the region at relevant events, and schedule new patients onsite.
Educate families and individuals about pediatric and orthodontic dental care and respond to questions about the company, services, and basic dental information.
Track leads from outreach and analyze the effectiveness and return of outreach efforts.
Complete additional projects as requested by management and the team.
Schedule community outreach events and directly engage prospective patients to book appointments or collect information for follow-up.
Meet monthly appointment goals set by the Outreach Manager and Outreach Specialist Lead.
Coordinate with community partners to schedule and present oral health content and promotional messages to schools, businesses, and the general public.
Support audits of assigned offices for compliance with brand guidelines.
Comply with applicable ethical, legal, and regulatory requirements.
Review metrics and update data in preparation for monthly marketing reports.
Coordinate regional marketing collateral needs and maintain organized marketing inventory.
Maintain assigned responsibilities in accordance with the Marketing Task List and review referral-report data.
Collaborate with clinic teams and cross-functional teams on patient retention, including outbound communications about treatment and retention goals.
Prepare and deliver promotional outreach kits and gifts as directed.
Collaborate with PCD, HR, finance, facilities, IT, and operations.