Outbound Sales Development Representative, Strategic Accounts

Muck Rack

6d•Remote

About The Position

Muck Rack is hiring a Strategic Accounts Sales Development Representative to build qualified pipeline by breaking into net-new enterprise accounts. The role focuses on researching priority accounts, identifying stakeholders across functions and seniority levels, and creating personalized first touchpoints based on relevant company events and strategic initiatives. The SDR will work closely with a Strategic or Enterprise Account Executive to coordinate account strategy and outreach, engaging multiple stakeholders over time and using internal resources such as executive sponsors and events to build familiarity. Success is measured by qualified S2 opportunities, account penetration, and the quality and conversion of outbound activity rather than raw outreach volume. The work requires patience, research, and a coordinated approach; entering a single account may take months. The role requires up to 10% travel for team collaboration, customer engagements, and company events, including attendance at the annual company offsite, typically held in Mexico. Muck Rack is a fully distributed company with a permanent remote setup, though hiring is limited to approved working locations. For U.S.-based employees, base pay is $29.25 per hour with $80,840+ in on-target earnings. Commission earnings may be lower during an initial ramp period of one to three quarters. Compensation is geo-neutral within the U.S. and is determined by experience, skills, and internal equity. Pay bands for other countries are based on market standards.

Requirements

Strong research skills and the ability to synthesize information from multiple sources into a clear, actionable point of view.
Comfort learning and using technology tools, including Gmail, Salesforce, Sales Navigator, Outreach, and Nooks.
Self-starter who can take ownership of work and excel independently.
Coachable, actively seeks feedback, applies it quickly, and responds constructively.
Professionally persistent and able to stay in front of prospects without damaging relationships.
Comfortable reaching out to senior executives, navigating ambiguity, and trying approaches with uncertain outcomes.
High emotional intelligence and the ability to adapt communication style to people and situations.
Leadership skills, including taking ownership of accounts and managing up through proactive communication.
Alignment with Muck Rack's core values: Customer Devotion, Resilience, Transparency, and Ownership.
Willingness to travel up to 10% and attend the annual company offsite.

Nice To Haves

PR or communications experience, including the ability to craft a narrative, understand the media landscape, and engage with PR-savvy buyers.
Genuine curiosity and enthusiasm for new ideas, industries, and problems.

Responsibilities

Research assigned enterprise accounts in depth, build organizational charts, and identify stakeholders across levels and functions.
Monitor trigger events such as earnings calls, leadership changes, press releases, and industry shifts to identify relevant opportunities and outreach angles.
Develop highly personalized outreach tailored to individual stakeholders and account priorities.
Engage multiple stakeholders simultaneously and use executive sponsors, events, and other channels to build familiarity across accounts.
Partner closely with a Strategic or Enterprise Account Executive on account strategy, prioritization, and prospect positioning.
Generate qualified S2 pipeline across assigned accounts.
Build meaningful relationships and threads within priority accounts while prioritizing outreach quality and conversion over activity volume.
Proactively incorporate AI tools into day-to-day work to improve productivity and accelerate delivery.
Own account activity, communicate proactively with the Account Executive and manager, and take initiative in planning next steps.

Benefits

Permanent remote work.
Home office stipend and phone and internet reimbursement.
Coworking membership.
Virtual and in-person team bonding, including lunches, events, and competitions.
Annual compensation reviews for equity and market alignment.
Standardized bonus or commission structure.
401(k) with employer contributions.
Equity opportunities.
Medical, dental, vision, disability, and life insurance for employees and dependents.
100% premium coverage for individuals on high-deductible plans.
24/7 virtual care and Employee Assistance Program.
Employer-funded HSA contributions and other pre-tax benefits.
Quarterly wellness stipend and free Headspace subscription.
Four or more weeks of PTO, plus paid sick and mental health days.
13 paid holidays, with the option to swap for personal days.
Up to 16 weeks of fully paid parental leave.
Transparent pathways for internal mobility and promotion.
Bi-annual performance reviews, team workshops, and leadership training.
Unlimited access to Coursera and O’Reilly.
Two additional PTO days annually for learning and development.