Optometrist (OD) – Client Strategist

EyeCarePro • Ohio, OH

23h • Remote

About The Position

EyeCarePro is seeking a qualified optometrist to apply clinical knowledge and eyecare-industry experience in a strategic, client-facing role. The position is non-clinical and does not involve patient care or eye examinations. The Optometrist – Client Strategist serves as the strategic advisor and primary contact for a portfolio of eyecare clients, building trusted relationships and developing long-term digital marketing strategies aligned with each practice’s business objectives.

The role combines optometry-industry knowledge, commercial awareness, and digital marketing strategy. The strategist works with project managers and specialists across SEO, paid media, content, design, development, and other functions to turn client goals into actionable plans and support successful campaign delivery. Responsibilities also include interpreting marketing performance data, presenting recommendations, supporting client growth and retention, and continually developing digital marketing expertise. Prior agency employment or digital marketing experience is not required; qualified optometrists willing to learn are welcome.

This is a fully remote position with standard working hours of 9:00 AM–5:00 PM US Eastern Time. The employee must be equipped with a computer, monitors, and necessary equipment; have a quiet, dedicated workspace and stable, high-speed internet; and be comfortable working with US-based clients and an international team.

Requirements

• Recognized qualification in Optometry.
• Professional experience working in an optometry practice or eyecare environment.
• Strong understanding of optometry practice operations, patient experience, and industry challenges.
• Excellent verbal and written English communication skills.
• Strong relationship-building and interpersonal abilities.
• Commercial awareness and an interest in business growth.
• Analytical thinking and problem-solving skills.
• Confidence presenting information and recommendations to professional audiences.
• Strong organizational skills and the ability to manage multiple client relationships.
• Ability to work independently in a remote environment.
• Willingness to learn digital marketing strategies, reporting tools, and emerging technologies.
• Ability to work standard hours of 9:00 AM–5:00 PM US Eastern Time.
• Must have a computer, monitors, and necessary equipment; a quiet, dedicated workspace; and stable, high-speed internet, with backup power and connectivity where applicable.
• Comfort working with US-based clients and collaborating with an international team.

Nice To Haves

• Experience managing, owning, or helping grow an optometry practice.
• Experience in practice management, business development, or patient acquisition.
• Exposure to SEO, PPC, social media, websites, or digital marketing.
• Experience using Google Analytics 4 (GA4), Google Business Profile, Google Ads, or reporting platforms.
• Experience managing professional client relationships or delivering business consultations.
• Familiarity with the US optometry market.
• Experience working with international teams or clients.

Responsibilities

• Serve as the primary point of contact for an assigned portfolio of optometry and eyecare clients.
• Build relationships with practice owners and eyecare professionals through proactive communication and strategic consultation.
• Lead recurring client meetings to review performance, discuss business goals, and recommend initiatives.
• Understand each practice’s challenges and opportunities, manage expectations, and proactively address concerns and risks.
• Develop and maintain digital marketing strategies tailored to client goals.
• Collaborate with internal specialists on strategies involving SEO, paid advertising, websites, social media, and other digital channels.
• Review campaign performance and recommend improvements based on data and business objectives.
• Analyze marketing data from GA4, Google Business Profile insights, SEO reporting, paid advertising metrics, and call tracking.
• Prepare and present clear, actionable performance reports and connect campaign results to practice growth objectives.
• Monitor campaign results and identify optimization opportunities.
• Work with Project Managers to keep client projects on schedule and collaborate with internal marketing teams.
• Provide clinical and industry insights for relevant marketing content and campaigns, and communicate client priorities to internal stakeholders.
• Identify opportunities to improve patient acquisition, retention, and practice visibility.
• Identify appropriate upselling and cross-selling opportunities, support renewals, monitor satisfaction, and encourage referrals through positive client experiences.
• Stay informed about optometry, ophthalmology, patient experience, practice management, digital marketing best practices, AI tools, and emerging technologies.
• Develop marketing and strategic consulting capabilities through training and collaboration.

Benefits

• Competitive compensation and paid time off.
• Opportunity to transition from clinical optometry into business strategy and digital marketing.
• Professional growth and career development opportunities.
• Supportive, collaborative, and dynamic team environment.
• Remote working arrangements.
• Ongoing learning and development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed