Optician / Sales Associate

West Point Optical Group-Pearle Vision•Kentwood, MI

About The Position

The Optician attracts and retains patients by delivering an exceptional patient experience, fostering patient retention, and promoting doctor satisfaction. The role combines optical prescription fulfillment and patient support with retail sales, store merchandising, and execution of company marketing initiatives. The position also supports the store manager with other assigned duties. The company will make reasonable accommodations upon request to enable qualified individuals with known disabilities to perform the essential functions of the job.

Requirements

Ability to sell using sales skills and be accountable for sales results.
Experience and proven results in a retail or customer service establishment.
Ability to present and implement decisive, creative solutions to opportunities to grow the business.
Ability to communicate enthusiastically and concisely to meet or exceed patient expectations.
Ability to foster positive, results-oriented relationships with associates and doctors.
Attention to detail and follow-up.
Ability to manage priorities through adaptability and flexibility.
Willingness to take calculated risks.
High school diploma or equivalent, or comparable experience typically achieved with a minimum of 1–2 years in a retail environment.

Nice To Haves

Experience with personal computers preferred.

Responsibilities

Drive profitable store sales by fostering a retail selling culture, practicing through role-playing, and using effective retail sales skills.
Develop professional business relationships with other associates and doctors.
Fill ophthalmic eyeglass prescriptions and fit and adapt lenses and frames.
Use optical prescriptions in conjunction with patients’ visual requirements.
Recommend lenses and lens coatings to suit patient needs.
Assist patients in selecting frames and coordinate frames with prescriptions and patient needs.
Perform appropriate optical-related measurements.
Ensure a quality patient experience through correct pricing, point-of-sale entry, and realistic delivery-time quotes.
Provide patients with appropriate guidance regarding Managed Vision Care.
Help merchandise the store effectively according to the Planogram and other company standards.
Assist with timely execution of approved marketing programs and initiatives, including appropriate signage and promotions according to company standards.
Perform other duties as assigned by the Store Manager.