Operations Director Home Care

Golden Years In Home Senior Care • Sacramento, CA

1d • Onsite

About The Position

Golden Years Home Care is a family-owned, licensed non-medical home care agency serving the greater Sacramento region, San Diego, and Orange County. The Operations Director Home Care oversees operations, sales, and revenue growth across territories, with responsibility for office performance, including census, billable hours, caregiver staffing, referral pipelines, and profitability. The role is intended for an experienced operator who has built or scaled a home care business and can lead territory growth and operational excellence.

The position develops and executes business development plans, builds referral-partner relationships, monitors performance indicators, manages office budgets and P&Ls, and improves intake and inquiry conversion. It also develops and holds teams accountable, partners with ownership on pricing and growth strategy, and ensures compliance with California Home Care Services Bureau requirements. The role is based in Sacramento and requires travel between territories.

Requirements

• At least 5 years of leadership experience in non-medical home care, home health, hospice, or senior living.
• At least 3 years of experience in business development or sales.
• A demonstrable track record of growing census and revenue, supported by numbers.
• Strong command of P&L management, KPIs, and CRM-based pipeline tracking.
• A reliable vehicle and willingness to travel between territories.

Nice To Haves

• Knowledge of sales strategies, customer service standards, and business development practices in healthcare or senior care.
• Multi-site or territory management experience.
• Experience with GoHighLevel CRM.
• An established referral network in Sacramento or San Diego.

Responsibilities

• Build and execute territory business development plans.
• Personally develop relationships with hospitals, discharge planners, hospices, senior living communities, elder law attorneys, and other referral partners.
• Set, track, and report KPIs, including new client starts, weekly billable hours, lead-to-start conversion, caregiver retention, and gross margin.
• Oversee intake speed-to-lead and inquiry conversion processes.
• Manage office P&Ls and budgets, and identify opportunities to grow revenue and control costs.
• Drive team development through training, mentorship, and leadership development initiatives focused on operational excellence.
• Recruit, coach, and hold office staff, care coordinators, and schedulers accountable.
• Partner with ownership on pricing, service expansion, and long-term growth strategy.
• Ensure compliance with California Home Care Services Bureau requirements.
• Travel between territories.

Benefits

• Quarterly profit share on territory growth and new-client commissions; stated total earning potential of $130,000–$170,000+.
• Mileage reimbursement.
• Paid time off.
• Health benefits.
• Autonomy to run territories, backed by a 30-year family-owned company.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager