Operation Marketing Manager

Dufry Careers•Mississauga, ON

8d•Onsite

About The Position

As an Operations Marketing Manager at Toronto Pearson International Airport, you will be leading and coordinating promotional campaigns, managing visual merchandising, overseeing various marketing operations, and handling budget management. This role will allow you to leverage your creativity and innovative skills to develop unique marketing strategies that drive customer engagement and business growth. The Operations Marketing Manager will ensure the successful execution of marketing strategies and maintaining high standards of visual presentation.

Requirements

Bachelor's degree in Marketing, Business Administration, or related field.
Minimum of 3 years of operations and marketing experience.
Proven experience in marketing coordination, visual merchandising, and event management.
Strong organizational and project management skills.
Excellent communication and interpersonal abilities.
Proficiency in marketing software and tools. Adobe Photoshop, Adobe illustrator, Adobe Express, Microsoft PowerPoint, Microsoft Copilot, Google Slides, etc.
Attention to detail and a creative mindset.
Strong financial and operational business acumen.
Creative presentation skilled with ability to conceptualize marketing strategies.
Ability to manage budgets, allocate resources and oversee creative asset production.
Strategic thinking and decision-making capabilities.
Develop compelling storytelling through visuals and data
Edit images, banners, advertisements, and social media content
Create AI-generated images and creative concepts

Responsibilities

Manage marketing and digital budgets for operations where applicable.
Monitor costs and adhere to budgets with airports' Marketing & Innovation Fund.
Create programs with global brands for specific airports opportunities and external stakeholders.
Lead the coordination of promotion communication and align global promotions with local needs.
Release promotional bulletins and manage event campaigns effectively.
Organize and oversee self-funded and HPP events from conceptualization to execution.
Collaborate with airport partners for the setup of pop-up stores and outposts.
Supervise the implementation of GWP communication.
Ensure proper setup and dismantling of promotional displays and materials.
Manage the inventory of products and services.
Coordinate with Digital Regional Marketing for R&C activities.
Oversee the production and installation of brand logos and visuals.
Implement and ensure accuracy of price labels and shelf talkers.
Source and manage holders for shelf talkers and perfume blotters.
Ensure consistent branding and visual standards across all store locations.
Support the visual merchandising for new collections, sales, and price campaigns.
Provide detailed reports on promotional and visual merchandising activities.
Update displays for new product launches and seasonal themes.
Create visually appealing displays to enhance customer experience.
Ensure correct and updated visuals and logos in stores with brands.
Measure signage requirements and manage ordering.
Capture content/photos of HPPs, branded spaces, and marketing initiatives.
Champion innovative marketing initiatives that combine creativity, customer insights, and strategic execution to build brand loyalty, increase market share, and deliver exceptional business results.
Design and implement internal branded items, ensuring brand consistency.
Implement external campaigns as defined by global marketing, including coordinating print file creation.
Manage local PR on airport media tools, defining campaign scopes and artwork.
Oversee the procurement and distribution of tasting goods and barcode stickers.
Create and manage templates, visuals, flyers, vouchers, brochures, and leaflets for various marketing needs.
Coordinate with brands and commercial teams for in-store signage.
Propose and execute entertainment, promotions, and digital marketing strategies.
Collaborate with category management, operations management, brands, and internal/external stakeholders for visual merchandising.
Ensure compliance with merchandising guidelines and strategies in all categories of sections.
Organize and oversee promotions and advertising campaigns.
Coordinate the installation of promotional/activation spaces and in-store campaigns.
Track the implementation and effectiveness of promotions.
Compile comprehensive marketing reports summarizing and evaluating marketing activities for your respective location.
Prepare comprehensive forecasts and cost projections for upcoming campaigns, product launches, activations and annual marketing plans.
Evaluate financial viability of marketing initiatives by comparing projected expenses against expected revenues.
Oversee the rollout of new systems/marketing projects, ensuring smooth implementation and functionality.
Performs all other responsibilities as directed by the business or leadership team of which the team member is capable of performing.