Online Enrollment Advisor

The Ohio State University•Columbus, OH

1d•Onsite

About The Position

The Online Enrollment Advisor (EA) reports to an Ohio State Online Recruitment leader and serves as the expert on an assigned population of prospective students. The advisor actively engages and advises prospects, helps them understand Ohio State’s online programs, and works to convert them into enrolled students. The role also contributes to the development of online program recruitment materials and processes and shares prospective-student feedback with college partners. Using a consultative advising approach, the advisor guides prospects through the application process, helping them assess whether a program aligns with their career objectives and whether they meet application qualifications. The advisor monitors application progress and meets a required minimum threshold of daily, year-round activities. Performance measures include application submissions, student enrollment, and other relevant metrics. Excellent customer service is essential, and communication should use the channel that best fits each prospect, including phone, video call, email, or text. All activity and notes are recorded in the CRM. The advisor works with a marketing counterpart to provide feedback on lead quality and with the reenrollment team as prospects become students and their relationships transition. The role also shares and sometimes leads cross-functional communication with college partners. Collaboration and relationship-building are central to the work. As needs evolve, the advisor helps adapt recruitment processes and materials to improve prospective-student conversion.

Requirements

Bachelor’s degree required.
At least 3 years of experience in sales, recruitment, communication, or a related field.
Experience in recruiting or sales, customer service, communication, and/or working cross-functionally within an organization.
Broad knowledge and expertise in sales tactics and understanding of the recruitment funnel.

Nice To Haves

Master’s degree in a relevant discipline preferred.
At least 5 years of experience preferred.
Experience in online higher education recruitment preferred.
Experience working with nontraditional, online prospects in a recruitment funnel preferred.
Experience selling an expensive, intangible or service product in a virtual environment preferred.
Deeper knowledge and experience in the required areas preferred.

Responsibilities

Lead and serve as the expert on an assigned population of prospective students.
Actively engage, advise, and sell prospects on Ohio State and the online program of interest using a consultative approach.
Guide prospects through the application process, helping them assess program fit and understand application qualifications.
Monitor applicants’ progress and help move them toward completed submissions and enrollment.
Meet the required minimum level of daily, year-round activity and performance measures for application submissions, enrollment, and other relevant metrics.
Provide excellent customer service through the communication channel best suited to each prospect, including phone, video call, email, or text.
Capture all activity and notes in the CRM.
Help develop and adapt online program recruitment materials and processes as needs evolve.
Share prospective-student feedback with college partners.
Work with a marketing counterpart to provide feedback on lead quality.
Coordinate with the reenrollment team as prospects become students and transition their relationships.
Share and sometimes lead cross-functional communication with college partners.