Omnichannel Supervisor / Director
About The Position
TracyLocke is seeking an experienced Omnichannel Supervisor or Director to lead shopper marketing programs from strategy through measurement. The role level will be determined by the candidate’s experience. This hybrid position combines tactical planning and execution with client leadership. The role translates client briefs and KPIs into actionable retail plans spanning first-party retailer tactics and third-party vendor opportunities. It manages the full program lifecycle, including planning, RFP development, vendor management, execution, optimization, reporting, and client leadership, in close partnership with shopper strategy, creative, and account teams. The position also provides senior-level leadership and supports high-quality, timely delivery across workstreams. Omnicom policy requires employees, to the extent permissible by local law, to work in the office at least three days per week unless their agency or manager directs additional in-office days.
Requirements
- At least 6 years of experience in shopper marketing, retail marketing, omnichannel marketing, or an agency environment.
- Experience developing and executing retailer- and vendor-led programs.
- Strong understanding of first-party retail media, third-party vendors, in-store, ecommerce, digital, and experiential tactics.
- Proven ability to manage RFPs, vendors, budgets, timelines, and live programs.
- Strong analytical, presentation, communication, and client management skills.
- Ability to turn data into actionable insights and strategic recommendations.
- Highly organized, collaborative, detail-oriented, and comfortable managing multiple priorities.
- Excellent communication and presentation abilities.
Nice To Haves
- Supervisor-level candidates should demonstrate strong program management and execution capabilities.
- Director-level candidates should bring strategic leadership, senior client counsel, team leadership, and business-development experience.
Responsibilities
- Serve as the key client partner throughout each initiative, from briefing through measurement.
- Develop omnichannel retail tactical plans aligned with client objectives, shopper strategies, and KPIs.
- Evaluate and recommend effective first-party retail and third-party vendor opportunities.
- Lead media RFPs, vendor selection, negotiations, scopes of work, timelines, and budgets.
- Manage programs and budgets from activation through completion, monitor performance, and resolve issues.
- Partner with strategy, creative, analytics as needed, and account teammates to deliver integrated shopper marketing solutions.
- Synthesize post-program data and develop wrap reports, key learnings, and future learning agendas.
- Manage client communications, approvals, expectations, and ongoing relationships.
- Educate clients on best practices and how retail and media tactics work together.
- Provide senior-level leadership and ensure high-quality, timely delivery across workstreams.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
