Director Loyalty & Omnichannel Growth

Galderma•Miami, FL

About The Position

ALASTIN is seeking a Director, Loyalty & Omnichannel Growth to own its B2B2C loyalty ecosystem, including programs that reward and grow practices and the consumers they serve, as well as the digital experiences, data, and communications that connect them. This leader drives engagement, retention, and revenue across channels by connecting the field, practices, and consumers through loyalty, digital experiences, and data. The director leads the launch of both B2B and B2C loyalty programs, covering strategy and business requirements, financial modeling, go-to-market, and field enablement. After launch, the role owns the programs end to end, including strategy, mechanics and promotions, measurement, and optimization. The role also owns the connected omnichannel roadmap, including the 360-degree customer-data strategy and CRM strategy, with a CRM lead reporting to the director. This is a hands-on leadership role. The director personally manages program delivery, directs agency partners to meet milestones and go-to-market timelines, and uses analytical methods such as segmentation, lifetime value, predictive analytics, and experimentation to guide decisions. The director stays close to the field, equipping representatives to partner with accounts and use programs to support pull-through and usage, while gathering feedback to shape future plans. The role works across departments and with senior leadership to align budgets, roadmaps, and compliance. The role requires occasional travel as business needs require. It requires standard office activities, including extended computer use, virtual and in-person meetings, and collaboration across teams. Work environments and physical requirements may vary with role requirements. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The position does not offer work-authorization sponsorship; external applicants must be eligible to work in the United States.

Requirements

8–10+ years across omnichannel strategy, loyalty, CRM, customer or marketing analytics, or digital marketing, including proven loyalty program strategy, development, and management.
Proven experience launching and running customer-facing digital programs for consumers or providers, from strategy through execution and day-to-day operation.
Experience managing agency and technology partners, holding cross-functional teams to milestones and go-to-market timelines, and prioritizing a roadmap using business cases.
Strong analytical depth in segmentation, lifetime value, propensity modeling, cohort analysis, campaign measurement, controlled testing, and loyalty or incentive economics, including member value, incremental margin, and reward-rate modeling.
Experience building and deploying customer analytics, personalization, or loyalty decisioning capabilities and using customer data for measurable acquisition, retention, and commercial outcomes.
Familiarity with loyalty platforms, CRM systems, customer data platforms, B2B commerce systems, and digital marketing tools.
Understanding of the aesthetics industry, including consumer and provider behavior and how products reach consumers through practices.
Working knowledge of data privacy and ability to partner with Legal, Privacy, and IT on customer and practice/HCP data use and sharing.
Experience leading cross-functional teams and managing budgets, including coaching and developing team members.
Strong executive communication and stakeholder-alignment skills across Marketing, Sales, Finance, Digital, IT, and Legal; ability to collaborate closely with the commercial team and adapt to a fast-changing environment.
Willingness to travel to key industry and sales meetings and to the field as needed.
Bachelor’s degree in a quantitative, business, marketing, or related discipline.

Nice To Haves

Experience working with a field sales organization, with credibility to train, influence, and learn from representatives; ideally includes building field-team training or enablement.
Experience in beauty, skincare, medical aesthetics, healthcare, retail, or a related CPG/DTC category, ideally connecting consumer and professional/practice channels.
Hands-on technical analytics experience with SQL, Python/R, cloud analytics, and BI workflows.
Experience in marketing-mix modeling, marketing attribution, incrementality and causal measurement (such as matched-market designs), commercial analytics, and AI-assisted analytics with human review and appropriate access controls.

Responsibilities

Own the B2B2C loyalty ecosystem, including programs for practices and consumers and the digital experiences, data, and communications that connect them.
Lead strategy, business requirements, financial modeling, go-to-market, and field enablement for the launch of B2B and B2C loyalty programs.
Own launched loyalty programs end to end, including strategy, mechanics, promotions, measurement, and optimization.
Own the connected omnichannel roadmap, including the 360-degree customer-data strategy and CRM strategy.
Personally manage program management and delivery, directing agency partners and cross-functional teams to meet milestones and go-to-market timelines.
Use segmentation, lifetime value, predictive analytics, and experimentation to guide program and business decisions.
Equip field representatives to partner with accounts and use loyalty programs to support pull-through and product usage; gather field feedback to inform future plans.
Work across departments and with senior leadership to align budgets, roadmaps, and compliance.
Lead cross-functional teams, manage budgets, and coach and develop team members.
Collaborate with Legal, Privacy, and IT on the use and sharing of customer and practice/HCP data.
Travel to key industry and sales meetings and to the field as needed.