Director Loyalty & Omnichannel Growth

Galderma•Miami, FL

3d•$200,000 - $240,000

About The Position

ALASTIN is seeking a Director, Loyalty & Omnichannel Growth to lead its B2B2C loyalty ecosystem, connecting practices and consumers through loyalty programs, digital experiences, data, and communications. The role drives engagement, retention, and revenue across channels and leads the launch of both B2B and B2C loyalty programs, including strategy, business requirements, financial modeling, go-to-market, and field enablement. After launch, the director owns program strategy, mechanics, promotions, measurement, and optimization. The director also owns the connected omnichannel roadmap, including the 360-degree customer-data strategy and CRM strategy, with a CRM lead reporting to this role. This is a hands-on leadership position responsible for program management and delivery, directing agency partners, meeting milestones and go-to-market timelines, and using segmentation, lifetime value, predictive analytics, and experimentation to inform decisions. The role works closely with the field to equip representatives to partner with accounts, support program pull-through and usage, and gather feedback. It collaborates across departments and with senior leadership to align budgets, roadmaps, and compliance. The role requires occasional travel to industry and sales meetings and to the field as needed. It requires standard office activities, including extended computer use and participation in virtual and in-person meetings. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Requirements

8–10+ years of experience across omnichannel strategy, loyalty, CRM, customer or marketing analytics, or digital marketing.
Proven loyalty program strategy, development, and management experience.
Experience launching and operating customer-facing digital programs, from strategy through execution and day-to-day operation.
Experience managing agency and technology partners, holding cross-functional teams to milestones and go-to-market timelines, and prioritizing roadmaps using business cases.
Analytical experience with segmentation, lifetime value, propensity modeling, cohort analysis, campaign measurement, controlled testing, and loyalty or incentive economics, including member value, incremental margin, and reward-rate modeling.
Experience building and deploying customer analytics, personalization, or loyalty decisioning capabilities and translating customer data into measurable acquisition, retention, and commercial outcomes.
Familiarity with loyalty platforms, CRM systems, customer data platforms, B2B commerce systems, and digital marketing tools.
Understanding of the aesthetics industry, including consumer and provider behavior and how products reach consumers through practices.
Working knowledge of data privacy and ability to partner with Legal, Privacy, and IT on customer and practice/HCP data use and sharing.
Experience leading cross-functional teams and managing budgets, including coaching and developing team members.
Strong executive communication and stakeholder-alignment skills across Marketing, Sales, Finance, Digital, IT, and Legal.
Ability to collaborate closely with commercial teams and thrive in a fast-changing environment.
Willingness to travel to key industry and sales meetings and to the field as needed.
Must be eligible to work in the United States; this role does not offer work-authorization sponsorship.

Nice To Haves

Experience working with a field sales organization and credibility to train, influence, and learn from representatives.
Experience building training or enablement for a field team.
Experience in beauty, skincare, medical aesthetics, healthcare, retail, or a related CPG/DTC category, ideally connecting consumer and professional/practice channels.
Hands-on technical analytics experience with SQL, Python/R, cloud analytics, and BI workflows.
Experience with marketing-mix modeling, marketing attribution, incrementality and causal measurement such as matched-market designs, commercial analytics, and AI-assisted analytics with human review and appropriate access controls.
Bachelor’s degree in a quantitative, business, marketing, or related discipline.

Responsibilities

Lead the strategy, development, launch, and ongoing management of B2B and B2C loyalty programs.
Develop program business requirements and financial models, and lead go-to-market planning and field enablement.
Own loyalty program strategy, mechanics, promotions, measurement, and optimization after launch.
Own the connected omnichannel roadmap, including the 360-degree customer-data strategy and CRM strategy.
Personally manage program delivery and direct agency partners to meet milestones and go-to-market timelines.
Use segmentation, lifetime value, predictive analytics, and experimentation to guide decisions.
Equip field representatives to partner with accounts and use loyalty programs to support pull-through and usage.
Gather field feedback to inform future program development.
Work with departments and senior leadership to align budgets, roadmaps, and compliance.
Lead cross-functional teams, manage budgets, and coach and develop team members.
Partner with Legal, Privacy, and IT on customer and practice/HCP data use and sharing.
Travel to key industry and sales meetings and to the field as needed.