Director Loyalty & Omnichannel Growth

Galderma•Miami, FL

About The Position

ALASTIN is seeking a Director, Loyalty & Omnichannel Growth to lead its B2B2C loyalty ecosystem, including programs that reward and grow practices and the consumers they serve, as well as the digital experiences, data, and communications connecting them. The role drives engagement, retention, and revenue across channels by connecting field teams, practices, and consumers through loyalty, digital experiences, and data. The director leads the launch of B2B and B2C loyalty programs, from strategy and business requirements through financial modeling, go-to-market planning, and field enablement. After launch, the director owns the programs end to end, including strategy, mechanics, promotions, measurement, and optimization. The role also owns the connected omnichannel roadmap, including the 360-degree customer-data strategy and CRM strategy, with a CRM lead reporting to this position. This is a hands-on leadership role responsible for program management and delivery, directing agency partners, meeting milestones and go-to-market timelines, and applying analytical capabilities such as segmentation, lifetime value, predictive analytics, and experimentation to guide decisions. The director stays connected to the field, equips representatives to partner with accounts and use programs to support pull-through and usage, and gathers feedback to inform future work. The role collaborates across departments and with senior leadership to align budgets, roadmaps, and compliance.

Requirements

8–10+ years of experience across omnichannel strategy, loyalty, CRM, customer or marketing analytics, or digital marketing.
Proven loyalty program strategy, development, and management experience.
Experience launching and operating customer-facing digital programs for consumers or providers, from strategy through execution and day-to-day operation.
Experience managing agency and technology partners, holding cross-functional teams to milestones and go-to-market timelines, and prioritizing roadmaps using business cases.
Strong analytical expertise in segmentation, lifetime value, propensity modeling, cohort analysis, campaign measurement, controlled testing, and loyalty or incentive economics.
Experience building and deploying customer analytics, personalization, or loyalty decisioning capabilities and translating customer data into measurable acquisition, retention, and commercial outcomes.
Familiarity with loyalty platforms, CRM systems, customer data platforms, B2B commerce systems, and digital marketing tools.
Understanding of the aesthetics industry, including consumer and provider behavior and how products reach consumers through practices.
Working knowledge of data privacy and ability to partner with Legal, Privacy, and IT on customer and practice/HCP data use and sharing.
Experience leading cross-functional teams and managing budgets, including coaching and developing team members.
Strong executive communication and stakeholder-alignment skills across Marketing, Sales, Finance, Digital, IT, and Legal.
Ability to collaborate closely with the commercial team and adapt to a fast-changing environment.
Willingness to travel to key industry and sales meetings and to the field as needed.
Bachelor’s degree in a quantitative, business, marketing, or related discipline.
Ability to perform standard office activities, including extended computer use and participation in virtual and in-person meetings.

Nice To Haves

Experience working with a field sales organization, including credibility to train, influence, and learn from representatives.
Experience building training or enablement for a field team.
Experience in beauty, skincare, medical aesthetics, healthcare, retail, or a related CPG/DTC category, ideally connecting consumer and professional/practice channels.
Hands-on technical analytics experience with SQL, Python/R, cloud analytics, and BI workflows.
Experience in marketing-mix modeling, marketing attribution, incrementality and causal measurement (such as matched-market designs), commercial analytics, and AI-assisted analytics with human review and appropriate access controls.

Responsibilities

Lead the strategy, development, launch, and ongoing management of B2B and B2C loyalty programs.
Develop program business requirements, financial models, go-to-market plans, and field enablement.
Own loyalty program strategy, mechanics, promotions, measurement, and optimization after launch.
Own the connected omnichannel roadmap, including the 360-degree customer-data strategy and CRM strategy.
Manage program delivery and direct agency and technology partners to meet milestones and go-to-market timelines.
Apply segmentation, lifetime value, predictive analytics, and experimentation to guide decisions.
Equip field representatives to partner with accounts and use loyalty programs to support pull-through and usage.
Gather field feedback to inform future program and roadmap development.
Align budgets, roadmaps, and compliance across departments and with senior leadership.
Lead cross-functional teams, manage budgets, and coach and develop team members.
Collaborate with Marketing, Sales, Finance, Digital, IT, and Legal stakeholders.