Omnichannel Program Manager, B2B Digital Commerce

Lenovo•Morrisville, NC
•Hybrid

About The Position

Lenovo’s Global Omnichannel Program Manager will build and scale programs for Lenovo Pro and Enterprise Pro, Lenovo’s direct B2B eCommerce and loyalty programs. The role is accountable for expanding reach, improving the customer journey, and increasing Lenovo’s direct share by understanding how business customers prefer to buy through VAR, mid-market, retail, digital, and sales-assisted experiences. The position reports directly to the Director of Enterprise Pro and has dotted-line responsibilities for the Director of Lenovo Pro. The position follows a hybrid schedule at Lenovo’s Morrisville, North Carolina location: onsite three days per week and remote two days per week. Lenovo is an equal opportunity employer and does not discriminate against employees or applicants on the basis of protected characteristics.

Requirements

  • At least 5 years of experience with omnichannel programs.
  • At least 8 years of experience with B2B eCommerce program management, merchandising, and marketing.
  • Bachelor’s degree in business, program management, marketing, or a related field.

Nice To Haves

  • At least 7 years of experience with omnichannel sales and demonstrated success with a .com domain.
  • At least 10 years of experience with B2B eCommerce program management, merchandising, and marketing.
  • At least 5 years of experience working on global project teams.
  • Ability to work on cross-functional teams across dotted lines and levels.
  • Ability to influence decision-making without direct authority.
  • Proactive approach, with demonstrated ability to plan ahead and anticipate team needs.
  • Willingness to recognize the contributions of partners and team members.
  • Strong problem-solving and time-management skills.
  • Ability to communicate clearly and tactfully.
  • Attention to detail and ability to make data-driven decisions.
  • Strong organizational, project management, analytical, and quantitative skills.
  • Experience with Excel, MS Dynamics, PowerPoint, BI tools, and the MS Office Suite.
  • Prior success with B2B omnichannel eCommerce programs.

Responsibilities

  • Understand how B2B customers prefer to buy technology products and solutions.
  • Develop strategies and execute programs that drive adoption of direct B2B eCommerce solutions.
  • Create experiences that guide customers from multiple entry points to the appropriate level of service for their business needs.
  • Build strategies to deepen B2B customer relationships and move customers up the value chain as their businesses and needs evolve.
  • Identify opportunities to increase customer acquisition, share, conversion, repeat purchase, and lifetime value.
  • Capture and scale best practices across geographies to reduce duplication and accelerate adoption of proven approaches.
  • Partner with geographic teams to assess local opportunities, prioritize initiatives, and create actionable market playbooks.
  • Lead cross-functional programs, aligning stakeholders on customer needs, business priorities, deliverables, and decisions.
  • Use customer insights, market data, and program performance to shape strategy and recommend improvements.
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