Starlink Omnichannel Marketing Manager, Regional/International
About The Position
The Omnichannel Marketing Manager, Regional/International—known internally as the Communications Manager—owns channel marketing and regional field operations across multiple international regions. The role works with retail partners, distributors, vendors, and internal stakeholders to grow the retail ecosystem in global regions. It builds the retail experience through physical displays and signage and online efforts such as brand pages, product-page enrichment, and advocacy for localized regional content. The manager owns regional omnichannel plans, establishes merchandising and display standards, runs retail and digital marketing campaigns, manages vendors and budgets, and reports on execution and compliance. The role requires work hours spanning regions, flexibility to coordinate with regional partners, and international travel, including during peak launch and audit periods.
Requirements
- Bachelor’s degree.
- At least 6 years of experience in channel, trade, retail, or omnichannel marketing, including ownership of international marketing programs.
- Ability to flex working hours in accordance with regional partners.
- Ability to work extended hours and/or weekends as needed for major product launches, retailer events, or critical sales initiatives.
- Valid passport and willingness to travel internationally, including during peak launch and audit windows.
- Must meet U.S. Government export-control eligibility requirements: be a U.S. citizen or national, lawful permanent resident, refugee, or asylee, or be eligible to obtain required authorizations from the U.S. Department of State.
Nice To Haves
- Bachelor’s degree in communications, marketing, journalism, business, economics, or a related field.
- Experience working with retailers, distributors, and/or relevant partners.
- Working knowledge of planograms, POS, retail compliance, and demo programs.
- Direct experience in global regions, including Europe, the Middle East, Africa, and/or LATAM.
- Experience in consumer electronics, networking connectivity, or a similar category.
- Experience building and automating reporting for rapid, data-backed decision-making and escalations.
- Experience selecting and managing third-party merchandising, installation, or 3PL partners.
- Hands-on experience with field execution and program management.
- Familiarity with photo-audit tools, execution trackers, and kit-level inventory reporting.
- Experience running assisted-selling or shop-in-shop programs, including execution operations and logistics.
- Experience speaking multiple languages.
- Ability to travel internationally.
Responsibilities
- Own the regional omnichannel plan, including priority markets, retail and distributor partners, assisted-selling coverage, and campaign calendar.
- Define regional frameworks for display, point of sale, and merchandising standards, and execute campaigns to amplify revenue and subscriber growth.
- Source, qualify, and onboard regional display fixture vendors to build displays to brand standards.
- Design and conduct merchandising and compliance audits covering planogram adherence, display quality, POS placement, promotional compliance, and brand standards; create comparable scorecards and photo evidence across markets.
- Lead retail marketing opportunities in partnership with regional business development leads and internal stakeholders.
- Design and execute digital marketing campaigns with retail media networks and negotiate in-kind marketing opportunities.
- Manage regional budgets for campaigns, displays, market development and partner funds, vendor field work, and 3PL; explain variances.
- Regularly report compliance, reset completion, in-store activation rates, and other metrics.
- Feed field insights into subsequent regional and global briefs.
Benefits
- Potential long-term incentives in the form of company stock or long-term cash awards.
- Potential discretionary bonuses.
- Ability to purchase additional stock at a discount through an Employee Stock Purchase Plan.
- Comprehensive medical coverage.
- Vision coverage.
- Dental coverage.
- 401(k) retirement plan.
- Short- and long-term disability insurance.
- Life insurance.
- Paid parental leave.
- Various other discounts and perks.
- May accrue 3 weeks of paid vacation.
- Eligible for 10 or more paid holidays per year.
- Paid sick leave pursuant to company policy.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
