Off Premise Specialist

Constellation Brands•Dallas, TX

23h

About The Position

This position supports the off-premise sales component of the distributor’s market plan for an assigned geographic area aligned with one or more of Constellation Brands Beer Division’s top off-premise accounts in a priority DMA. The specialist drives off-premise sales through business planning, retail execution, customer relationship management, and budget management. The role also serves as a high-level advisor to select Key Account Managers, National Sales Managers, and Market Development Managers on off-premise sales matters. The position manages account relationships and distribution growth, inspects retail execution, supports sales and promotional planning, evaluates pricing, and coordinates marketing activity. It also develops and executes new product and packaging rollout plans, working with the sales team to identify target brands, packages, accounts, and required resources. Travel is required for at least 20% of working time, including up to five hours of driving time. The role is based in a field office serving specified Texas areas, with Austin listed as an additional location.

Requirements

A bachelor’s degree or equivalent job experience is required; emphasis in Sales and Marketing is ideal.
Available to travel at least 20% of working time, including up to five hours of driving time.
Demonstrated ability to build good relationships with customers and internal associates.
Computer literacy, including ability to use Microsoft Word, Excel, and PowerPoint.
Must have a valid driver’s license and be able to drive a car and travel by plane or train as needed.
Must be at least 21 years of age.
Must be able to meet the stated physical and visual requirements of the role.

Nice To Haves

Two years of professional experience and/or familiarity with the consumer packaged goods (CPG) or beverage industries.
Working knowledge of the promotional marketing process.
Initiative in gathering and using customer feedback to identify needs and opportunities.
Diligence and ability to follow through on commitments to internal and external stakeholders.
Strong oral, written, and interpersonal communication skills.
Ability to achieve performance goals with minimal direction.
Strong math skills, including understanding wholesaler margin, retailer cost-of-goods calculations, and market discount structures.
Bilingual.

Responsibilities

Sell new and expanded distribution to off-premise accounts.
Build and maintain strong relationships with owners and managers of top off-premise accounts within the area of responsibility.
Support training and development initiatives for the wholesaler off-premise team and key off-premise accounts.
Prioritize existing accounts and deploy off-premise resources, including materials and budgets, to achieve CBBD market goals.
Identify market-specific business development opportunities.
Visit and review accounts for compliance with CBBD retail execution standards.
Identify and communicate execution issues to Market Development Managers and/or Key and National Sales Managers, and ensure follow-up and resolution.
Advise the area Key Account Manager and/or Market Development Manager on off-premise sales planning.
Assist Market Development Managers with the off-premise portion of annual business plans, including sales, distribution, and promotional efforts.
Determine programming and promotional plans and spending needed to drive sales and achieve plan.
Regularly evaluate results against plan, identify sales deficiencies, and develop corrective programming.
Conduct surveys in conjunction with key CBBD promotional windows.
Review, evaluate, and suggest pricing programs to maintain CBBD’s competitiveness.
Organize and coordinate promotional activity in the area of responsibility.
Use available marketing resources to maximize sales and achieve plan.
Develop and execute new product and packaging rollout plans for the assigned off-premise area.
Work with the sales team to build plans identifying target package and brand opportunities, target accounts, and resource allocations.
Proactively identify challenges faced by new product introductions in the area of responsibility.
Perform additional duties and responsibilities as required.