Off Premise Specialist
About The Position
This position supports the distributor’s off-premise sales component of the market plan for an assigned geographic area, aligned with one or more Constellation Brands Beer Division top off-premise accounts in a priority DMA. The specialist drives off-premise sales through business planning, retail execution, customer relationship management, and budget management, and serves as a high-level advisor to select Key Account Managers, National Sales Managers, and Market Development Managers on off-premise sales matters. The role manages account relationships and distribution growth, inspects retail execution, contributes to sales and promotional planning, evaluates pricing programs, coordinates marketing activity, and develops new product and packaging rollout plans. It also supports wholesaler and account training, identifies market opportunities and execution challenges, and performs additional duties as required.
Requirements
- Bachelor’s degree or equivalent job experience; ideally with an emphasis in Sales and Marketing.
- Two years of professional experience and/or familiarity with consumer packaged goods or beverage industries is preferred; no retail sales experience is required.
- Working knowledge of the promotional marketing process.
- Proven ability to build good relationships with customers and internal associates.
- Ability to proactively gather and use customer feedback to identify needs and opportunities.
- Computer literacy and ability to use Microsoft Word, Excel, and PowerPoint.
- Available to travel at least 20% of working time, including up to five hours of driving time.
- Valid driver’s license and ability to drive a car and travel by plane or train as needed.
- Must be at least 21 years of age.
- Ability to stand, walk, and sit; move up to 55 lbs; handle or feel objects; reach with hands and arms; climb or balance on stairs or ladders; stoop, kneel, crouch, or crawl; and talk and hear.
- Ability to perform close- and distance-vision tasks, adjust focus, and use peripheral vision.
- Ability to stand for extended periods and sit and/or stand for long periods, as well as work on a computer for extended periods.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Nice To Haves
- Two years of professional experience and/or familiarity with consumer packaged goods or beverage industries.
- Initiative in gathering and using customer feedback to identify needs and opportunities.
- Diligence and follow-through on commitments to internal and external stakeholders.
- Strong oral, written, and interpersonal communication skills.
- Ability to achieve performance goals with minimal direction.
- Strong math skills, including understanding wholesaler margins, retailer cost-of-goods calculations, and market discount structures.
- Bilingual.
Responsibilities
- Sell new and expanded distribution to off-premise accounts.
- Build and maintain relationships with owners and managers of top off-premise accounts in the assigned area.
- Support training and development initiatives for the wholesaler off-premise team and key off-premise accounts.
- Prioritize existing accounts and allocate off-premise resources, materials, and budgets to achieve market goals.
- Identify market-specific business development opportunities.
- Visit accounts and review compliance with CBBD retail execution standards.
- Communicate execution issues to Market Development Managers and/or Key and National Sales Managers and ensure follow-up and resolution.
- Advise the area Key Account Manager and/or Market Development Manager on off-premise sales planning.
- Assist Market Development Managers in developing the off-premise components of annual business plans, including sales, distribution, and promotions.
- Determine programming and promotional plans and spending needed to drive sales and achieve plan.
- Evaluate results against plan, identify sales deficiencies, and develop corrective programming.
- Conduct surveys in conjunction with key CBBD promotional windows.
- Review, evaluate, and suggest pricing programs to maintain CBBD competitiveness.
- Organize and coordinate promotional activity in the assigned area.
- Use available marketing resources to maximize sales and achieve plan.
- Develop and execute new product and packaging rollout plans for the assigned off-premise area.
- Work with the sales team to identify target package and brand opportunities, target accounts, and the resources needed to achieve goals.
- Proactively identify challenges facing new product introductions in the assigned area.
- Perform additional duties and responsibilities as required.
Benefits
- Paid time off.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- 401(k).
- Other benefits for eligible employees.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
