Non-Traditional Trainer

Renewal by Andersen of Central Virginia•Richmond, VA

1d•$60,000 - $65,000

About The Position

The Non-Traditional Trainer develops new Event and Retail Marketing representatives into confident, effective lead setters. The Trainer leads new-hire training and owns each representative’s coaching experience during their first 60 to 90 days. They become an expert in Renewal by Andersen’s lead-generation process, model it in the field, and help representatives apply it consistently at events and retail locations. Approximately half of the role is spent leading classroom training and office coaching, and half is spent working alongside representatives in the field. The position is hands-on, with limited administrative work. The Trainer partners with team leads and the Director of Event and Retail Marketing to coordinate coaching and support consistent training across markets. The schedule includes field visits when representatives are active, including weekends as needed.

Requirements

At least two years of high performance in a lead-setting or sales-oriented role, with a demonstrated record of meeting or exceeding goals.
Strong public speaking and group facilitation skills, including the ability to hold attention, explain processes clearly, and adapt to different learning styles.
Strong sales and marketing instincts, including the ability to model customer conversations and coach objection handling in real time.
Ability to give direct, constructive feedback and translate performance data into practical coaching actions.
Comfort using Microsoft Excel or similar spreadsheets to review results and track development.
Organized and self-directed, with the ability to balance office instruction and frequent field visits.
Must be able to lift 50 pounds, bend, step up, and kneel.

Nice To Haves

Experience training, coaching, mentoring, or developing others.
Experience in event marketing, retail marketing, in-person prospecting, or home improvement sales.
Outgoing, approachable presence and genuine enthusiasm for helping others improve.

Responsibilities

Lead new-hire training for Event and Retail Marketing representatives, covering product knowledge, customer approach, lead qualification, appointment setting, and brand standards.
Build and follow a practical coaching plan for each new representative’s first 60 to 90 days, adapting support to observed strengths, skill gaps, and progress.
Visit events and retail sites to demonstrate effective conversations, observe representatives, provide immediate feedback, and practice specific skills with them.
Conduct one-on-one coaching sessions, set clear goals, review performance, and give representatives specific steps to improve.
Lead advanced training and refresher sessions for existing representatives on objection handling, customer engagement, appointment quality, and other identified needs.
Master and reinforce lead-setting policies, qualification standards, and procedures, demonstrating how to meet standards while maintaining appointment quality.
Use lead, appointment, demo, and productivity results together with field observations to identify coaching priorities and assess training effectiveness.
Partner with team leads and the Director of Event and Retail Marketing to share coaching observations, coordinate follow-up, and support consistent training across markets.
Create an engaging and supportive learning environment, giving candid feedback while building representatives’ confidence and accountability.
Keep training materials and brief coaching notes current and use Excel or spreadsheets to track representative progress.
Represent the company professionally during office training, events, and visits to retail locations.
Work a schedule that includes field visits during the times representatives are active, including weekends as needed.