Senior Manager, Non-Traditional Marketing

Subway • Miami, FL

6d

About The Position

The Senior Marketing Manager leads marketing strategies designed to drive traffic, sales, and profitability across Subway’s Non-Traditional restaurant portfolio and priority local markets. The role oversees integrated marketing planning, budget management, agency relationships, and a team of Marketing Managers, while partnering with senior leadership and key business stakeholders.

The position develops and executes strategies for non-traditional partners, including Walmart, Love’s, Pilot, Circle K, universities, and military installations. It also leads localized marketing strategies in priority markets, using consumer insights, competitive performance, and sales trends to identify growth opportunities. The role manages multimillion-dollar budgets and works cross-functionally to align initiatives with business priorities and franchisee profitability.

Requirements

• Bachelor’s degree in Business, Marketing, Commerce, Communications, Advertising, or a related field.
• 6–8 years of marketing experience, preferably in QSR, retail, or franchising organizations.
• Experience leading integrated marketing strategies, managing agencies, and overseeing significant budgets.
• Strong analytical, financial, communication, and stakeholder management skills.
• Ability to project manage, multitask, and remain positive and flexible in a fast-paced environment.

Nice To Haves

• Master’s degree preferred.

Responsibilities

• Develop and execute marketing strategies across key non-traditional partners, including Walmart, Love’s, Pilot, Circle K, universities, and military installations.
• Lead localized marketing strategies in priority markets, using consumer insights, competitive performance, and sales trends to identify growth opportunities.
• Oversee multimillion-dollar marketing budgets and ensure investments drive measurable business results and franchisee profitability.
• Collaborate with Finance, Analytics, Operations, Business Development, and senior executives to align marketing initiatives with business priorities.
• Manage and develop Marketing Managers by providing strategic direction, coaching, and accountability.
• Lead integrated marketing planning and manage agency relationships.

Benefits

• Medical, dental, vision, and life insurance plans
• 401(k)
• Competitive bonus
• Mobility allowance
• Tuition reimbursement
• Company holidays
• Employee Resource Groups
• Volunteering time

What This Job Offers

• Job Type: Full-time
• Career Level: Senior