Newsletter Strategy and Ops Specialist - CNBC
About The Position
CNBC is seeking a full-time Newsletter Strategy & Operations Specialist to lead the execution and optimization of its newsletter portfolio. The role owns end-to-end newsletter operations, including managing the relationship with CNBC’s email service provider (ESP), developing production workflows, driving subscriber acquisition, engagement, retention, and growth strategies, and overseeing newsletter sponsorships and advertising. It collaborates closely with editorial, audience development, product, marketing, ad sales, and analytics teams to improve performance and support business objectives. The specialist serves as the operational product owner for the newsletter experience, guiding operational improvements, portfolio decisions, testing, and lifecycle strategy. The role also identifies opportunities to improve efficiency, audience engagement, and monetization while staying current on newsletter trends, email technologies, and best practices. The position is hybrid, generally requiring at least three days per week in the office, and is based at CNBC Headquarters in Englewood Cliffs, New Jersey.
Requirements
- Experience in newsletter operations, audience development, digital publishing, product operations, or a related field, with a demonstrated track record managing and scaling high-volume newsletter portfolios.
- Deep expertise administering enterprise email service providers such as Sailthru, Salesforce Marketing Cloud, Beehiiv, or similar platforms, including audience segmentation, personalization, deliverability, template management, and production workflows.
- Proven experience owning newsletter operations in a digital media organization, with understanding of newsletter monetization, sponsorship execution, advertising operations, campaign trafficking, and cross-functional collaboration.
- Experience managing the full newsletter lifecycle, including launches, subscriber acquisition, onboarding, engagement, retention, paid products, subscriber migrations, list hygiene, and portfolio optimization.
- Strong analytical skills, including experience defining KPIs, building performance dashboards, executing tests, and translating audience insights into operational, product, and revenue improvements.
- Exceptional project management and organizational skills, with the ability to lead complex cross-functional initiatives, influence stakeholders at all levels, and build scalable processes in a fast-paced, deadline-driven environment.
- Demonstrated product mindset and experience improving newsletter functionality, subscriber experience, automation, and operational efficiency through technology and process innovation.
- Passion for digital journalism and audience engagement, with curiosity about emerging newsletter trends, email technologies, and best practices.
- Must have unrestricted work authorization to work in the United States.
- Interested candidates must submit a resume/CV through Versant Careers to be considered.
Responsibilities
- Own day-to-day operations of CNBC’s newsletter portfolio, ensuring newsletters are built, quality assured, scheduled, and delivered accurately and on time.
- Administer CNBC’s email service provider, including platform configuration, templates, production workflows, and deliverability.
- Build and maintain newsletter templates and advertising modules that meet editorial and commercial production standards.
- Develop and maintain production documentation, quality-assurance checklists, and scalable operational workflows.
- Partner with sales and commercial teams to execute sponsorships, optimize advertising inventory, and ensure campaigns launch on schedule and fulfill advertiser commitments.
- Ensure ad units are implemented accurately and comply with editorial, legal, and production standards.
- Define newsletter KPIs, monitor engagement and business metrics, and identify opportunities to improve growth, retention, monetization, and operational efficiency.
- Lead subscriber lifecycle strategy, including acquisition, onboarding, engagement, retention, and reactivation, in partnership with editorial, marketing, and product teams.
- Develop and execute tests involving subject lines, creative, send times, personalization, and templates to improve engagement and business outcomes.
- Drive improvements in newsletter functionality, personalization, automation, and subscriber experience as operational product owner.
- Support new newsletter launches, optimize existing products, and recommend consolidation or sunset strategies based on performance.
- Collaborate across the organization to expand newsletter distribution and identify opportunities to reach and engage audiences on owned and external platforms.
- Monitor industry trends, emerging email technologies, and newsletter best practices; recommend tools, workflows, and processes to support efficiency, engagement, monetization, scalability, and long-term growth.
Benefits
- Medical, dental, and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- Free onsite fitness center with state-of-the-art equipment and daily group classes
- Gourmet cafeteria with daily specials, soup, and salad bars
- Free shuttle transportation to and from multiple locations in Manhattan, Brooklyn, Hoboken, and Jersey City
- Other discounts and perks
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
