New Homes Sales Counselor

UnionMain Homes•Celina, TX

About The Position

The New Homes Sales Counselor is responsible for achieving company sales and closing goals by building rapport with prospective buyers, understanding their home needs, and converting community traffic into sales. The role supports buyers throughout the design, financing, construction, and closing process, while coordinating appointments and follow-up to help ensure timely completion of buyer activities. The counselor maintains knowledge of competing communities and available home features, pricing, options, and design center selections. The role also promotes the company’s preferred lender, uses UMH sales technology and customer management software, and places and monitors on-site sales signage. Work takes place in a typical sales office environment and requires travel to various locations for sales activities. The position is active and fast-paced, with variable hours that may include weekends.

Requirements

  • At least 2 years of high sales performance in new or existing home sales, or similar experience or industry.
  • Entrepreneurial and customer-focused mindset.
  • Strong demonstration of product demonstration principles, sales techniques, and quality customer service.
  • Strong verbal and written communication skills, with adaptability to varying styles and the ability to project a positive image of the company.
  • Valid driver's license and insurance for business travel by automobile.
  • Computer proficiency.

Nice To Haves

  • Experience with Brix and other office business software preferred.

Responsibilities

  • Achieve and exceed company-established sales and closing goals.
  • Meet and build rapport with prospective buyers and determine their home needs and interests.
  • Convert community traffic to sales to meet company goals.
  • Follow up promptly with all potential buyers.
  • Present the value of using the preferred lender and achieve the preferred lender capture-rate goal.
  • Maintain a working knowledge of sub-market competition.
  • Assist buyers through the design, loan, start, construction, and closing process to support timely completion of buyer activities; coordinate appointments and follow up as needed.
  • Develop thorough knowledge of home features, options pricing, and design center selections, and communicate these effectively to customers.
  • Use UMH sales technology, including automated sales contracts and customer management software.
  • Place and monitor on-site signage as needed, including home site, inventory, and open house signs.
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