National Sales Manager

Rollease Acmeda•Fort Worth, TX

About The Position

The National Sales Manager develops and executes the national sales strategy, leads Regional Sales Managers, and delivers profitable growth across all product lines. The role translates company objectives into regional and individual sales plans, strengthens customer relationships, improves sales effectiveness, and ensures disciplined execution of pipeline management, forecasting, pricing, and market development initiatives. This leader builds a high-performing, accountable team and partners cross-functionally to deliver an exceptional customer experience and meet revenue, margin, and market-specific objectives. Rollease Acmeda develops and distributes precision window-covering hardware systems, specialized fabrics, and automated shade solutions. The company has served the window-furnishing industry since 1980 and is owned by JM Family Enterprises. The position requires a related bachelor’s degree and at least 10 years of sales experience in building products, consumer goods, or a related industry. The successful candidate will have demonstrated success leading a dispersed sales team and achieving national or multi-region revenue growth. National travel of up to 50%, or as required, is expected.

Requirements

Bachelor’s degree in a related field.
At least 10 years of sales experience in building products, consumer goods, or a related industry.
Demonstrated success leading a dispersed sales team and delivering national or multi-region revenue growth.
Strong experience in sales strategy, forecasting, pipeline management, pricing, negotiation, and profitability management.
Proven ability to coach, motivate, and hold sales professionals accountable while building an engaged, high-performing culture.
Excellent time-management, project-management, and organizational skills, including the ability to manage multiple priorities in a fast-paced environment.
Proficiency in Microsoft Office applications, including Outlook, Word, and Excel.
Demonstrated company core values of Consideration, Cooperation, Communication, Accountability, and Innovation.
Willingness and ability to travel nationally up to 50%, or as required, to support customers, the sales team, industry events, and company priorities.
Exceptional customer service and interpersonal skills, with the ability to build rapport and work effectively across functions and with external customers and vendors.
Strong problem-solving and critical-analysis skills, with the ability to make effective decisions and take actions that exceed customer expectations while supporting business objectives.

Nice To Haves

Knowledge of CRM management; Microsoft Dynamics is preferred.
Knowledge of ERP systems; Microsoft Dynamics 365 is preferred.

Responsibilities

Develop and execute a sales strategy aligned with company revenue, margin, and growth objectives.
Lead, coach, and develop Regional Sales Managers by setting goals, priorities, performance expectations, and accountability.
Drive new product placements and increase market share across all product lines.
Translate annual business objectives into individual sales plans with measurable targets, milestones, and actions.
Maintain a forward-looking pipeline of customer projects, new accounts, product placements, and growth initiatives, including revenue value, probability, timing, and next steps.
Ensure disciplined CRM use to maintain accurate customer records, opportunity pipelines, activities, forecasts, and follow-up commitments.
Own sales forecasting and provide accurate, timely inputs to the Sales & Operations Planning process.
Monitor sales performance, market trends, competitive activity, customer needs, and regional opportunities, and use insights to adjust priorities and resource allocation.
Resolve escalated customer issues by coordinating cross-functional resources.
Manage the voice-of-the-customer funnel from sales to inform new product development.
Maintain technical and commercial knowledge of current and legacy company products, competitive products, and the window-coverings industry.
Develop customer value propositions using the company’s motorization, fabric, and hardware offerings.
Prepare proposals by identifying themes and selling points and developing components such as executive summaries.
Update the Vice President of Sales & Marketing on sales performance, forecasts, pipeline, market conditions, team execution, risks, and corrective actions.
Deliver customer presentations, product demonstrations, sales meetings, business reviews, and internal updates.
Coordinate with Sales, Marketing, Product Managers, and other departments to support account objectives.
Foster a collaborative, accountable, customer-focused, high-performing sales culture that demonstrates company core values.
Develop individual development plans to strengthen sales capability and support professional growth across the team.

Benefits

Paid holidays, including a company-wide holiday shutdown.
Generous paid time off.
Medical, dental, and vision benefits effective the first of the month following 30 days of hire.
Employer-paid short-term disability, travel insurance, life insurance, and employee assistance program.
Voluntary long-term disability and pet insurance benefits.
401(k) with employer matching dollars.
Wellness reimbursement program.
Tuition assistance program.
Company social events throughout the year and monthly lunches.
Virtual library collection to support development and inspire new ideas.