National Sales Manager

ROSENBAUER GROUP • Wyoming, MN

1d • $160,000 - $200,000 • Onsite

About The Position

The National Sales Manager leads Rosenbauer’s North American sales organization and is accountable for achieving order intake, revenue, gross margin, forecast accuracy, and market share objectives. The role provides leadership and direction to Regional Sales Managers, develops and executes national sales strategies, oversees territory performance, manages strategic sales opportunities, and aligns resources to support business growth. Travel throughout North America, estimated at 50–75%, is required.

Rosenbauer is a manufacturer of fire apparatus and fire equipment. The company states that it has provided fire apparatus for more than 150 years and emphasizes supporting the safety of communities through its vehicles, production teams, and service personnel.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Sales Management, or a related field.
• Ten or more years of progressive sales leadership experience, including leading multi-regional sales teams, developing commercial strategies, and achieving revenue and profitability objectives.
• Demonstrated success leading and developing high-performing sales organizations, executing growth initiatives, and driving business performance through planning, forecasting, and resource alignment.
• Experience building and managing executive-level customer, dealer, and stakeholder relationships and influencing business decisions and organizational outcomes.
• Strong business acumen and experience in strategic planning, sales operations, contract negotiations, pricing strategy, and financial performance management.
• Strong leadership and team development skills.
• Strategic planning and business acumen.
• Executive-level verbal and written communication skills; ability to communicate with executive leadership, customers, dealers, and business partners and deliver reports, correspondence, and strategic recommendations.
• Proven negotiation, influencing, and relationship-management skills.
• Advanced decision-making and problem-solving abilities; ability to analyze performance data and translate it into actionable strategies.
• Strong financial and analytical skills, including analyzing sales performance, revenue trends, profitability, forecasts, financial reports, budgets, and key performance metrics.
• Ability to apply mathematical concepts to pricing strategies, business planning, and revenue growth initiatives.
• Advanced skills in Microsoft Office Suite, including Excel, PowerPoint, and Word.
• Experience using CRM platforms, sales reporting systems, and business intelligence tools; ability to interpret sales, financial, and operational data.
• Ability to adapt to changing priorities, market conditions, and customer requirements; manage competing demands and deadlines; exercise sound judgment; build cross-functional alignment; lead change; and work independently while remaining accountable for organizational results.
• Travel throughout North America, estimated at 50–75%, is required.
• Team lift required for items weighing 50 pounds or more.
• Successful completion of a pre-employment drug screening is required for an employment offer.

Nice To Haves

• Master’s degree.
• Experience in the fire service, emergency vehicle, capital equipment, manufacturing dealer distribution, or related industries.

Responsibilities

• Provide strategic leadership for the North American sales organization, establishing priorities, expectations, and performance standards to drive growth, market share, and annual business objectives.
• Develop and execute national sales strategies aligned with corporate goals, market conditions, and long-range plans; evaluate opportunities and direct sales resources toward profitable growth.
• Lead, coach, and develop Regional Sales Managers through performance management, succession planning, mentoring, and professional development; foster accountability, collaboration, customer focus, and continuous improvement.
• Direct national sales activities to achieve order intake, revenue, profitability, and forecast objectives; analyze performance, identify opportunities and risks, and implement corrective actions.
• Establish and maintain forecasting processes that provide visibility into pipelines, future revenue, market conditions, and resource needs; communicate outlook, opportunities, and risks to executive leadership.
• Provide executive-level leadership for key customer relationships and dealer partners to strengthen market presence, improve sales effectiveness, expand opportunities, and support long-term growth.
• Collaborate with executive leadership and Marketing, Finance, Operations, Engineering, Service, and Aftermarket to align commercial strategies and deliver customer outcomes.
• Oversee commercial pricing strategies, discounting practices, contract negotiations, and business decisions to support profitability and long-term organizational success.
• Monitor industry trends, competitive activity, customer requirements, and emerging technologies; represent the organization with customers, dealers, industry associations, and other stakeholders.
• Contribute to strategic planning, organizational development, and business transformation by evaluating opportunities, recommending improvements, and leading change efforts.
• Support Rosenbauer’s Mission, Vision, and Values.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager