National Sales Manager – Grocery
About The Position
Grecian Delight | Kronos Foods (GDK) is seeking a National Sales Manager – Grocery to lead profitable growth across national and regional supermarket and grocery accounts. This remote, travel-heavy role reports to the Vice President of Retail Sales. The manager oversees retailer, broker, and distributor relationships and owns annual net sales, volume, and distribution targets within approved trade spend. The position also requires working knowledge of retail foodservice and the ability to define and present prepared foods programs to retail customers. The role owns customer and broker financial and trade marketing plans, including net sales, volume, trade spend, and evaluation of program ROI. It works with Finance and the VP of Retail Sales on pricing, promotional funding, and terms, and negotiates with retailers and distributors within company guidelines. The manager builds annual customer and joint business plans; secures item authorizations, shelf placement, planogram resets, and advertising placements; and monitors distribution, velocity, and share using scan data. Additional responsibilities include setting and managing broker goals, owning the sales forecast and coordinating with Supply Chain and Operations, preparing customer presentations and business reviews, and leading customer meetings, category reviews, and trade shows. The manager develops prepared foods programs and co-marketing initiatives, pursues new business, travels up to 70%, and reports people safety, food safety, and quality observations for immediate action. The position is remote and requires the ability to work independently from a home office.
Requirements
- Bachelor’s degree in Business, Marketing, Finance, or a related field preferred; equivalent experience may be considered.
- At least 7 years of progressive sales experience in food and beverage, CPG, foodservice, retail, or a related industry.
- Working knowledge of retail foodservice and prepared foods programs, including the ability to define and present a program.
- Proven success managing national or strategic accounts and working with brokers and distributors, including negotiation and delivery of sales and profit goals.
- Strong grasp of pricing, trade investment, forecasting, and margin management.
- Proficiency in Excel and PowerPoint.
- Ability to travel up to 70% and work independently from a remote home office.
Nice To Haves
- Supermarket and grocery account experience.
- Working knowledge of scan data, trade promotion management, and Salesforce.
Responsibilities
- Own customer and broker financial and trade marketing plans, including net sales, volume in pounds, and trade spend, and evaluate trade programs against ROI.
- Set pricing, promotional funding, and terms in coordination with Finance and the VP of Retail Sales, and negotiate with retailers and distributors within company guidelines.
- Build annual customer and joint business plans with dollar and pound targets, distribution objectives, and new item goals.
- Secure item authorizations, shelf placement, planogram resets, and advertising slots with supermarket buyers; track distribution (ACV), velocity, and share using scan data.
- Set broker goals, hold brokers accountable against budget and forecast, and track broker commitments, accruals, deductions, and claims with Finance.
- Own the sales forecast, track forecast accuracy, and partner with Supply Chain and Operations to protect availability for promotions and launches.
- Develop presentations and business reviews using syndicated scan data and retailer data, and lead customer meetings, category reviews, and trade shows.
- Define, develop, and present prepared foods programs to retail customers, including concepts, assortment, formats such as hot or cold deli and grab-and-go, pricing, and rollout.
- Plan co-marketing programs such as coupons, retail media, merchandising, and sampling, and drive new customer and business development.
- Travel up to 70% for customer meetings, broker reviews, and trade shows.
- Report people safety, food safety, and quality observations for immediate action.
Benefits
- Highly competitive compensation and bonus programs.
- Medical, dental, and vision options for employees and their families.
- Safe-harbor 401(k) plan with generous matching and immediate vesting.
- Life, AD&D, short-term disability, and long-term disability programs.
- Health, dependent care, and commuter flexible spending accounts.
- Health Savings Account contributions.
- Additional voluntary benefit programs.
- Paid vacations and holidays.
- Employee Assistance Program (EAP).
- Respectful work environment and opportunities for professional growth.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
