Director of Sales, National Grocery Accounts

Link Snacks•Minneapolis, MN

14h•Remote

About The Position

The Director of Sales, National Grocery Accounts owns the development of key growth strategies, cultivates customer relationships, and executes sales programs and innovation to drive growth in line with Link Snacks’ business plan. The role leads a team managing the grocery/food channel for a designated territory and is accountable for assigned customer revenue, trade fund, selling expense, and profit goals. The position reports to the VP of Sales, Grocery. The role works from a dedicated home office and partners with remote sales managers overseeing other retail channels to share consumer insights, align pricing guardrails, and implement national brand campaigns. Travel is 50–75%.

Requirements

Bachelor’s degree.
At least 5 years of experience in CPG sales with customers, including broker management.
Exceptional leadership skills.
Strong ability to multitask.
Entrepreneurial thinking and the ability to use data to sell.
Outstanding organizational, presentation, and follow-up skills.
Excellent verbal and written communication skills.
Ability to work independently and collaborate with cross-functional internal and external teams.
Ability to travel 50–75%.
Prior experience leading a sales team focused on the grocery channel.
Prior experience calling on large grocery and/or mass chain accounts.
Ability to meet the role’s physical demands, including regularly lifting, carrying, and maneuvering 25 or more pounds.

Nice To Haves

Master’s degree in a business-related field.
Prior experience in headquarters selling, sales planning, sales strategy, or broker management.

Responsibilities

Execute the Grocery Channel strategy to deliver annual operating plan goals.
Develop and execute a one- to three-year strategic plan to grow sales, market share, and category leadership.
Lead, develop, and grow a team of salespeople.
Build and maintain strong, long-lasting customer relationships.
Manage the team’s trade spending to drive profitable business, including use of a trade promotion management system.
Review sales progress, strategies, and business opportunities, and develop plans to address business shortfalls.
Collaborate with internal functions to develop customer-specific programs and items.
Use category data to review business performance and identify trends and opportunities.
Use P&L information to drive financial performance, including managing accounts receivable and deductions.
Ensure development and accuracy of sales forecasts by customer and product to support production planning.
Provide senior leadership with updates on sales results and opportunities.
Monitor and report on the competitive landscape and activity.
Perform other duties as assigned.