National Sales Director, Hospice

BAYADA Home Health Care • Pennsauken Township, NJ

2d • $160,000 - $175,000

About The Position

The National Sales Director (NSD), Hospice is a strategic, mission-driven leader responsible for setting and driving the national sales vision and growth strategy for BAYADA’s Hospice practice in alignment with BAYADA’s mission, vision, and long-term goals. The role leads and develops sales leaders, establishing alignment and accountability from national strategy through local market execution. It builds and scales repeatable, data-driven sales strategies, capabilities, and infrastructure to drive sustainable referral and census growth, strengthen market performance, and support expansion across multiple states and markets while maintaining a commitment to quality, compliance, and the patients and families served.

Working closely with the Practice President and Operations, Marketing, Finance, and Clinical leadership, the NSD translates strategy into measurable results, identifies growth opportunities, and strengthens sales effectiveness across the practice. The role calls for a leader who can inspire teams, develop sales leaders, accelerate change, and think and act strategically across a large, complex, multi-state organization. Travel up to 60%, including multi-state and overnight trips, is required based on business needs.

Requirements

• Four-year college degree.
• At least six years of Director-level or above hospice sales leadership experience, including leading sales leaders, within complex, multi-state, or multi-site organizations.
• Proven record of driving growth, achieving measurable results, and building and scaling sales infrastructures.
• Experience building, leading, and developing high-performing sales leaders and teams through coaching, mentoring, and intentional succession planning.
• Ability to translate national strategy into effective local execution.
• Proven ability to build and manage strategic relationships with health systems, payers, and strategic referral partners.
• Effective communication and presentation skills, including the ability to explain complex topics clearly to diverse audiences.
• Experience partnering with executive leadership on enterprise strategy, business priorities, and industry trends.
• Track record of negotiating with and influencing executives and external partners.
• Sound judgment and ability to work independently, prioritize competing demands, and partner across functions and levels in a complex, fast-changing environment.
• Analytical and business acumen, including use of CRM systems, sales analytics, market intelligence, and reporting tools to inform strategy and evaluate performance.
• In-depth understanding of the hospice industry and broader health care landscape, including payer dynamics, reimbursement, and competitive and market trends.
• Working knowledge of regulatory and compliance standards, including those governing referral relationships, sales, and marketing practices.
• Ability to travel up to 60%, including multi-state and overnight travel, based on business needs.
• Ability to read, write, and communicate effectively in English.
• Acceptable pre-employment assessment results.
• Exemplifies the characteristics of The BAYADA Way: compassion, excellence, and reliability.

Nice To Haves

• MBA or other advanced degree.
• Experience supporting mergers and acquisitions, joint ventures, or other growth initiatives.

Responsibilities

• Demonstrate and communicate the core values of BAYADA and The BAYADA Way.
• Develop a deep understanding of BAYADA’s mission, services, people, organization, policies, and procedures, and use that knowledge to guide hospice sales strategy.
• Create and implement national business development strategies and tactics that advance hospice sales and growth objectives, translating them into local execution while staying informed about market opportunities, barriers, and field needs.
• Monitor national changes in health care policy, hospice reimbursement and regulation, delivery systems, and competitive pressures, and develop responsive strategies and tactics.
• Partner with Marketing to develop and maintain an effective national marketing and market development strategy, ensuring sales leaders and teams adapt it to local markets.
• Partner with Corporate Development, M&A, and Joint Venture leadership on due diligence, market entry, and integration of new hospice markets and acquisitions.
• Ensure sales and marketing activity, including referral relationships and incentive practices, complies with regulatory requirements and BAYADA standards.
• Partner with Operations and Clinical leadership to align referral growth with capacity, appropriate admissions, referral-to-admission conversion, and timely access to care.
• Set and standardize sales KPIs across divisions and offices, cascade goals through sales leaders, and follow up on achievement.
• Oversee annual growth budgeting, quarterly business planning, and sales reviews at office, division, and national levels.
• Prepare monthly, quarterly, and annual national growth forecasts; use sales analytics and market intelligence to evaluate performance and guide decisions.
• Lead sales leaders nationally through clear communication, strategic guidance, coaching, field visits, observations, and measurement of results; hold them accountable for team performance against growth plans.
• Recruit, hire, and develop high-potential sales leaders and build a strong national leadership bench and succession plan.
• Establish and ensure consistent hiring, orientation, training, development, and retention standards for hospice sales employees across divisions and offices.
• Build, standardize, and scale sales processes, CRM utilization, incentive plans, and performance metrics across divisions.
• Establish and maintain relationships with major referral partners, health systems, payers, national and strategic accounts, and other key decisionmakers.
• Partner with the Practice President on hospice strategy and business priorities, and report sales performance, forecasts, and market opportunities to the Executive Team and Board as needed.
• Build effective relationships and collaboration with national internal departments, including Operations, Marketing, Finance, Clinical, Communications, and Compliance; foster teamwork across the practice, especially with Home Health and the broader BAYADA enterprise.
• Maintain current knowledge of and follow BAYADA policies and procedures and government and contract regulations.
• Perform related duties as required or requested by the supervisor.

Benefits

• Performance-based quarterly incentive opportunity.
• Paid holidays, vacation, and sick leave.
• Vision, dental, and medical health plans.
• Employer-paid life insurance.
• 401(k) with company match.
• Direct deposit and employee assistance program.
• Weekly pay.
• Discounts, perks, partnerships, employee recognition programs, and an Awards Weekend trip.

What This Job Offers

• Job Type: Full-time
• Career Level: Director