National Sales Director, Hospice

BAYADA Home Health Care•Pennsauken, NJ

About The Position

The National Sales Director (NSD), Hospice is a strategic, mission-driven leader responsible for setting and driving the national sales vision and growth strategy for BAYADA’s Hospice practice in alignment with BAYADA’s mission, vision, and long-term goals. The role leads and develops sales leaders, aligning national strategy with local market execution and accountability. It builds and scales repeatable, data-driven sales strategies, capabilities, and infrastructure to drive sustainable referral and census growth, improve market performance, and support expansion across multiple states and markets while maintaining quality, compliance, and focus on patients and families. Working closely with the Practice President and Operations, Marketing, Finance, and Clinical leadership, the NSD translates strategy into measurable results, identifies growth opportunities, and strengthens sales effectiveness across the practice. The position calls for the ability to inspire teams, develop sales leaders, accelerate change, and think strategically across a large, complex, multi-state organization. Travel is up to 60%, including multi-state and overnight trips, based on business needs.

Requirements

Four-year college degree.
At least six years of Director-level or above hospice sales leadership experience, including leading sales leaders, within complex, multi-state, or multi-site organizations.
Proven record of driving growth, achieving measurable results, and building and scaling sales infrastructure.
Experience building, leading, and developing high-performing sales leaders and teams through coaching, mentoring, and intentional succession planning.
Ability to translate national strategy into effective local execution.
Proven ability to build and manage strategic relationships with health systems, payers, and strategic referral partners.
Effective communication and presentation skills, including the ability to explain complex topics to diverse audiences.
Experience partnering with executive leadership on enterprise strategy, business priorities, and industry trends.
Record of negotiating with and influencing executives and external partners.
Sound judgment and ability to work independently, prioritize competing demands, and partner across functions and levels in a complex, fast-changing environment.
Analytical and business acumen, including use of CRM systems, sales analytics, market intelligence, and reporting tools to inform strategy and evaluate performance.
In-depth understanding of the hospice industry and broader health care landscape, including payer dynamics, reimbursement, competitive conditions, and market trends.
Working knowledge of regulatory and compliance standards governing referral relationships, sales, and marketing practices.
Ability to travel up to 60%, including multi-state and overnight travel, depending on business needs.
Ability to read, write, and communicate effectively in English.
Acceptable pre-employment assessment results.
Exemplifies the characteristics of The BAYADA Way: compassion, excellence, and reliability.

Nice To Haves

MBA or other advanced degree.
Experience supporting mergers and acquisitions, joint ventures, or other growth initiatives.

Responsibilities

Demonstrate and communicate BAYADA’s core values and The BAYADA Way, and develop a deep understanding of BAYADA’s mission, services, people, organization, policies, and procedures to guide hospice sales strategy.
Create and implement national hospice business-development strategies and tactics, translating them into effective local execution while staying informed about market opportunities, barriers, and field needs.
Monitor national health care policy, hospice reimbursement and regulation, delivery systems, and competitive pressures, and develop responsive strategies and tactics.
Partner with Marketing to develop and maintain a national marketing and market-development strategy and support its adaptation to local markets.
Partner with Corporate Development, M&A, and Joint Venture leadership on due diligence, market entry, and integration of new hospice markets and acquisitions.
Ensure sales and marketing activities, referral relationships, and incentive practices meet regulatory and BAYADA compliance standards.
Partner with Operations and Clinical leadership to align referral growth with capacity, appropriate admissions, referral-to-admission conversion, and timely access to care.
Set and standardize sales KPIs across divisions and offices, cascade growth goals through sales leaders, and follow up on achievement.
Oversee the Annual Growth Budget, Quarterly Business Planning, and sales reviews at office, division, and national levels.
Prepare monthly, quarterly, and annual national growth forecasts; consolidate division results and use sales analytics and market intelligence to evaluate performance and guide decisions.
Lead, coach, and develop national sales leaders, communicate the sales vision, and hold leaders accountable for field team performance against growth plans through field visits, observations, and measurement of results.
Recruit, hire, and develop high-potential sales leaders and build a strong national leadership bench and succession plan.
Establish and ensure consistent hiring, orientation, training, development, and retention standards for hospice sales employees across divisions and offices.
Build, standardize, and scale sales processes, CRM utilization, incentive plans, and performance metrics across divisions.
Establish and maintain relationships with major referral partners, health systems, payers, national and strategic accounts, and other key decisionmakers.
Partner with the Practice President on hospice strategy and business priorities, and report sales performance, forecasts, and market opportunities to the Executive Team and Board as needed.
Build collaboration with national internal departments, including Operations, Marketing, Finance, Clinical, Communications, and Compliance, and foster teamwork across the practice, Home Health, and the broader BAYADA enterprise.
Maintain current knowledge of and follow BAYADA policies and procedures and government and contract regulations; perform related duties as required or requested by the supervisor.