National Account Manager

Red Bull•Miami, FL

About The Position

The National Account Manager, Limited-Service Restaurants is a key member of Red Bull North America’s On-Premise National Account team. The role drives vertical and horizontal distribution, volume, High 5 execution, and scalable programs within assigned limited-service restaurant chains and franchises. The position requires a results-oriented leader who can translate customer and Red Bull priorities into business plans, collaborate across functions, solve complex business problems, develop national sales and marketing programs, forecast, create trade programs, and execute priorities across headquarters and field sales organizations. Bilingual proficiency in English and Spanish is required. The National Account Manager builds relationships across corporate, field, and owner/operator partner networks; works with Red Bull stakeholders to develop and execute plans; and creates customized presentations and account programming. The role collaborates with internal teams and agencies to develop marketing initiatives, manages budgets and forecasts, analyzes performance and promotional effectiveness, and conducts business reviews with account leadership and internal field sales.

Requirements

Minimum 5 years of chain management experience with a proven track record of success.
Minimum 8 years of CPG sales experience, with a strong track record of driving growth in Limited-Service Restaurants.
Bilingual proficiency in English and Spanish.
Persuasive oral and written communication skills with customers and internal leadership.
Strong analytical skills and the ability to assess and use business insights.
Strong collaboration and a team-player mindset.
Excellent communication, presentation, and negotiation skills.
Proven success with scalable programming that delivers sales results.
Creative, solution-oriented mindset with attention to detail.
Self-motivated, entrepreneurial approach and ability to work independently.
Planning and business management experience, including developing joint business plans and penetrating customer organizations up to the highest ranks.
Proficiency in Microsoft Excel and PowerPoint.

Nice To Haves

Bachelor’s degree preferred.

Responsibilities

Develop relationships across partner networks, including corporate, field, and owner/operator contacts.
Work with Red Bull stakeholders to develop and execute plans.
Build mutually beneficial relationships with key account decision makers and stakeholders.
Customize presentations using business insights to address customer needs and gain execution and programming.
Create account programming, such as limited-time offers and staff programs, that is relevant to each account and drives volume.
Work with the Director of LSR to conduct business reviews and hold partners accountable for agreed execution and programs.
Participate in relevant trade shows and conferences.
Build internal relationships and credibility to influence and drive regional initiatives.
Work with the HQ LSR Lead, Director of LSR, On-Premise Marketing, and Brand Marketing to create custom account programs and maintain brand standards.
Adapt global frameworks to U.S. priorities in partnership with the Director of LSR.
Communicate with business unit and regional stakeholders to drive execution and exchange account and program feedback.
Work closely with Operations and Distribution and conduct regular reviews with Red Bull key stakeholders involved in global partnerships.
Develop programs to motivate, engage, and reward restaurant staff.
Work with trade marketing and third-party agencies on relevant social and digital programming to drive brand and product relevance.
Create programs that deliver a premium product experience.
Establish and manage budgets, analyze ROI and rate per case, and plan and track monthly volume by account chain.
Analyze monthly distribution and non-buy reports to close gaps.
Assist in developing, tracking, and controlling budgets to align with annual business plan budgets.
Manage expense spending within the assigned budget.
Control account volume forecasting and spend management through accurate, regular Customer Program Management updates.
Conduct post-promotion analysis to evaluate promotional effectiveness.
Use Red Bull North America and customer data, information, tools, and Category Management support to develop and maintain thought leadership in the Energy Drink Category with assigned accounts.
Analyze sales data to define priorities, identify opportunities, and focus team efforts.
Conduct regularly scheduled business reviews with account leadership and internal field sales covering business performance, competition, and opportunities.
Share Red Bull marketing examples to demonstrate differentiation from competitors.
Provide Energy Insights that inform changes in promotion, pricing, or display practices.
Build relationships with key accounts and engage stakeholders at the deepest level.