National Account Manager (PGA Tour Superstore)

PUMA•Woodstock, VT

2d•Onsite

About The Position

Manage all aspects of sales, marketing, account strategy as well as day to day operations at Key Account (specifically PGA Tour Superstore). Manage all phases of the business including long-term strategy and direction, seasonal marketing plans, product presentations, product clinics, and all operational tasks. Deliver all required reports, weekly sell-thru analysis, Weekly/Monthly/Quarterly analysis of sales versus forecasts on time. Manage account budgets and provide monthly spend updates. Work hand-in-hand with the internal sales & marketing organizations to develop plans that are reflective of COBRA PUMA GOLF core brand attributes, and that drive traffic and consumer demand. Develop growth targets and achieve sales goals by quarter and by category as defined by VP Sales. Deliver all forecasts to appropriate parties on time. Deliver all orders by booking deadline. Manage key accounts through business planning, inventory control and analysis. Define account strategic needs, in brief form, for submission to the merchandising team for creation of key account seasonal programs. Continuously monitor competitors’ activities and performance, along with implementing strategies and tactics to compete Provide the highest level of service and technical expertise from sell-in to sell-through. Vibrant contributor to the team approach to account management; constantly looking for new ways to contribute and improve the supporting team. Work cross functionally to contribute and collaborate on the Account Marketing Plan.

Requirements

5-7+ years Golf Industry experience
3+ years in Key Account Sales role
Bachelor’s degree in related field
Experience in working with well-respected, innovative equipment and softgoods brands
Excellent communication and presentation skills
Strong understanding of sport performance, equipment and lifestyle brands and their distribution channels
Ability to develop and implement sales and marketing plans based upon understanding of customer and consumer needs
Ability to grasp, learn and communicate complex concepts quickly and independently
Exceptional follow through and organizational skills
Ability to effectively manage time and work against business deadlines
High level of energy, initiative and professionalism
Strong understanding of retail sales practices
Strong analytical, overall business orientation
Ability to define problems, collect data, establish facts and make recommendations on potential solutions
High level of technical product knowledge
Ability to convincingly present category knowledge using PowerPoint and spreadsheet software tools
Ability to travel is required

Responsibilities

Manage all aspects of sales, marketing, account strategy and day-to-day operations at Key Account (PGA Tour Superstore).
Manage all phases of the business including long-term strategy, seasonal marketing plans, product presentations, product clinics, and operational tasks.
Deliver all required reports, including weekly sell-thru analysis and sales vs. forecasts.
Manage account budgets and provide monthly spend updates.
Collaborate with internal sales & marketing teams to develop plans aligned with COBRA PUMA GOLF brand attributes.
Develop growth targets and achieve sales goals by quarter and category.
Deliver all forecasts and orders by booking deadlines.
Manage key accounts through business planning, inventory control, and analysis.
Define account strategic needs for seasonal program creation.
Monitor competitor activities and implement competitive strategies.
Provide high-level service and technical expertise from sell-in to sell-through.
Contribute to the team approach to account management and identify areas for improvement.
Collaborate on the Account Marketing Plan.