National Account Manager, On Premise (Healthcare)
About The Position
The National Account Manager, Emerging Channels, is responsible for bringing Red Bull’s strategy to life across a portfolio of growing Foodservice Management Company (FMC) partners in the healthcare segment. The role focuses on sustainable growth, strong partnerships, and finding opportunities to expand Red Bull’s presence in emerging channels. The National Account Manager develops and executes strategic business plans, leads initiatives to secure new business, and creates vertical and horizontal route-to-market strategies. The role works cross-functionally with Field Sales, On Premise Key Accounts, On Premise Distribution, On Premise Marketing, and other teams to execute strategies and deliver results for Red Bull and its customers. The position may be based in Chicago, Illinois; New York, New York; Atlanta, Georgia; or Santa Monica, California. Travel is 50–60 (as stated in the posting).
Requirements
- At least 5 years of FMC account management or marketing strategy experience.
- Experience leading strategic planning across teams is preferred.
- Strong ability to translate category insights into operational success.
- Strong analytical skills and experience using internal and external data sources and insights.
- Advanced strategic thinking, planning, financial management, decision-making, sales presentation, and negotiation skills.
- Fluency in English.
- Bachelor’s degree or equivalent work experience; a bachelor’s degree is preferred.
Nice To Haves
- Experience in the beverage or consumer packaged goods (CPG) industries.
- Additional language skills.
Responsibilities
- Build mutually beneficial relationships with account decision-makers and stakeholders.
- Customize presentations using insights to meet customer needs.
- Negotiate contracts to drive execution, visibility, and programming while maintaining appropriate spend per case.
- Grow the pipeline of emerging FMC accounts to generate new sales volume and programming.
- Conduct business reviews and hold partners accountable for agreed-upon execution and programs.
- Participate in relevant trade shows and conferences.
- Collaborate with Distribution, Marketing, Brand, and Category teams to prioritize FMC customers.
- Grow Red Bull’s route-to-market universe horizontally and vertically through existing or new distributor partnerships.
- Communicate with Business Unit and regional stakeholders to drive execution and exchange account and program feedback.
- Conduct regular reviews with Senior Directors and Directors of On Premise to review program results and plans.
- Align with regional distributor partners to prioritize National Accounts and drive business initiatives and accountability.
- Lead efforts in non-commercial channels to establish priorities and position Red Bull as a top-tier partner.
- Help develop category insights and support channel execution.
- Identify and share best practices for winning new customers and differentiating Red Bull from competitors.
- Track monthly sales volumes and analyze distribution reports to address gaps.
- Conduct quarterly sales and financial target reviews, including competitive analysis.
- Evaluate post-campaign effectiveness to optimize future investments.
- Oversee account budgets with a focus on return on investment and cost efficiency.
Benefits
- Comprehensive medical, dental, and vision plans.
- 401(k) match.
- Family leave.
- PTO and paid holiday schedule.
- Pet insurance.
- Legal insurance.
- Life insurance.
- Tuition reimbursement.
- Cash incentives.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
