National Account Manager

W.C. Bradley Co. • Remote, WI

10d

About The Position

Lamplight Farms, home of TIKI® Brand Products, is seeking a results-driven National Account Manager to lead profitable growth across hardware, farm, and other retail channels. The role develops and executes customer, brand, and category strategies to expand distribution, strengthen dealer adoption, and deliver strong customer execution. The position can be hybrid or remote.

The National Account Manager oversees sales strategy for assigned national retailers and distribution channels, develops account plans and customer relationships, identifies product and promotional opportunities, and manages account pricing, forecasting, and sales administration. The role collaborates with internal teams and third-party agencies, participates in S&OP and strategic planning, represents the company at industry events, and may support training for sales representatives and sales-support staff. Domestic travel of up to 50% is required.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Five years of progressive sales or account management experience in the consumer products industry.
• Demonstrated experience working with Ace Hardware, Orgill, and Do it Best.
• Success calling on corporate buyers and developing, selling, and executing top-down brand and category strategies.
• Strong knowledge of key regional dealer networks, established relationships, and ability to drive dealer adoption of brand programs.
• Demonstrated experience working with Tractor Supply Company, Mid-States Distributing, and other regional farm retailers.
• Experience developing business with leading farm and ranch retailers through corporate and field sales initiatives.
• Strong knowledge of key regional farm chains, established relationships, and ability to drive adoption of brand programs.
• Experience managing or working with third-party agencies.
• Strategic, customer-focused sales mindset and a record of growing retail-channel business.
• Strong account-planning, presentation, negotiation, forecasting, and financial-management skills.
• Ability to connect consumer and market insights with customer solutions.
• Strong relationship-building and influencing skills at corporate and field levels.
• Willingness to travel as needed; domestic travel up to 50% is required.

Nice To Haves

• Experience with Academy Sports + Outdoors, Dick’s Sporting Goods, Bass Pro Shops/Cabela’s, and other leading sporting-goods retailers.
• Familiarity with sporting-goods category strategy, product launches, promotional programs, and retail execution.

Responsibilities

• Manage sales strategy for assigned national retailers and distribution channels to meet or exceed profitable-growth expectations.
• Build and maintain proactive relationships with key account decision-makers and management teams.
• Develop and execute brand, category, and account strategies to drive product introductions, retailer penetration, and channel growth.
• Identify new product, promotional, and distribution opportunities.
• Prepare national strategic account plans, evaluate performance, and take corrective action to maintain profitability objectives.
• Create and deliver product, promotion, category, and business-review presentations to customer decision-makers.
• Manage price quotes and sales administration for assigned accounts and channels.
• Provide demand forecasts, support demand planning, and participate in S&OP discussions on demand, production scheduling, and finished-goods inventory.
• Monitor consumer behavior and provide market feedback for product development, merchandising, and pricing.
• Maintain knowledge of company and competitive products, positioning, and market activity.
• Partner with sales, marketing, product, operations, and finance teams to translate corporate strategy into field execution.
• Manage and collaborate with third-party agencies to align with customer priorities, sales objectives, and brand standards.
• Represent and promote the company and its brands.
• Attend and participate in trade shows, customer events, dealer meetings, and other industry functions.
• Contribute to business-unit strategic planning and budget development, including sales income and administrative expenses for assigned accounts.
• Provide or support training for sales representatives and sales-support team members as needed.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level