Multiplatform Account Executive

Hearst•Rogers, AR

3d•Onsite

About The Position

40/29, the ABC affiliate in Rogers, Arkansas, is seeking a Multiplatform Sales Consultant. The role advises local businesses and develops and executes data-driven marketing strategies across broadcast, streaming (CTV/OTT), digital, CRM systems, and AI-enabled tools. The position focuses on building client relationships, solving business challenges, and delivering measurable results through innovative marketing solutions. This is an in-person position reporting to the Local Sales Manager.

Requirements

Experience in media, digital, or consultative sales.
Strong understanding of digital marketing solutions.
Proven ability to develop new business and grow existing accounts.
Excellent communication, presentation, and negotiation skills.
Self-motivated, goal-oriented, and highly organized.
Ability to thrive in a fast-paced, collaborative environment.
Experience working with business owners and decision-makers.
Valid driver’s license and reliable transportation.

Nice To Haves

Understanding of programmatic, social, search, and OTT/CTV marketing solutions.
Experience using CRM platforms such as Microsoft Dynamics to manage client relationships and sales pipelines.
Experience using data, analytics, or AI tools to support business decisions or sales efforts.
Related military experience will be considered.

Responsibilities

Identify and pursue revenue opportunities across broadcast, digital, streaming, and advanced advertising platforms using data and market insights.
Prospect, cultivate, and close business through a consultative, solutions-based approach while working to exceed revenue goals.
Understand clients’ goals and challenges and translate their needs into effective marketing solutions.
Develop, present, and execute customized multiplatform strategies aligned with client objectives and business growth.
Use data, audience insights, CRM systems, and AI-enabled tools to inform strategy.
Analyze campaign performance and optimize strategies using data-driven insights.
Use Microsoft Dynamics or another CRM system to manage and track pipeline activity, maintain accurate client and prospect records, forecast revenue, and monitor performance.
Manage and grow client accounts through strong relationships and strategic guidance.
Drive client retention and revenue through upselling and cross-selling.
Collaborate with creative, digital, and operations teams to execute campaigns accurately, on time, and in line with client expectations.
Communicate campaign goals, updates, and performance across teams.
Support post-campaign analysis and optimization.
Stay current on industry trends, including digital platforms, ad tech, and AI innovations, and apply new insights to improve sales strategy and client outcomes.