Multimedia Sales Account Executive

Nexstar Media Group•Rockford, IL

5d•Onsite

About The Position

FOX 39 and WTVO are expanding their sales teams in Rockford, Illinois. The Multimedia Sales Account Executive uses a consultative, multimedia strategy to help clients grow their businesses. The role focuses on consistently growing revenue, exceeding revenue goals, and building credible relationships within the local business community. The position involves managing existing accounts, developing new accounts, and advising clients on effective advertising across the station’s media. The Account Executive prepares and delivers sales presentations, provides advertising rate information, develops advertising schedules with clients and station personnel, and collaborates on advertisement development. Other duties may be assigned. The pay range is $40,000–$100,000. The role is onsite in Rockford, Illinois.

Requirements

Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
At least one year of sales experience; media-field experience is preferred.
Ability to hold meaningful conversations with decision makers.
Ability to close sales.
Personal integrity and the ability to differentiate oneself from the competition.
Proficiency with popular social media and digital platforms.
Ability to make decisions without supervision.
Experience achieving long-range objectives and implementing strategies and actions to achieve them.
Proficiency in Microsoft Office, including Word, PowerPoint, and Outlook.
Valid driver’s license with an acceptable driving record.

Nice To Haves

Sales experience in the media field.

Responsibilities

Implement strategies to consistently grow revenue and exceed revenue goals.
Establish credible relationships with the local business community.
Make sales calls on existing and prospective clients.
Maintain assigned accounts and develop new accounts.
Prepare and deliver sales presentations to clients.
Explain how specific types of advertising can effectively promote clients’ products or services.
Provide clients with advertising placement rate information across all media.
Develop advertising schedules with clients and station personnel responsible for placing advertising in station media.
Work with clients and station personnel to develop advertisements.
Perform other duties as assigned.