Multi-Media Account Executive

Cumulus Media New Holdings Inc.•Pensacola, FL

13d

About The Position

Cumulus Media’s Pensacola team is seeking a Multi-Media Account Executive to manage relationships with local and regional businesses, protect and grow revenue, and develop new business opportunities. The role provides customized marketing solutions to help clients meet their business goals and implements initiatives aligned with individual, company, and corporate directives. The successful candidate is expected to meet budgeted revenue targets and invest in ongoing professional development, including learning about technology, marketing, and the company’s products and services. The Account Executive represents Cumulus Media’s broadcast, digital, mobile, social, streaming, event, and specialized programming offerings. They develop and deliver integrated marketing proposals, negotiate and close sales, prospect for new clients, manage time and client interactions, and coordinate the implementation and fulfillment of sales agreements. The role also involves following station and corporate procedures, reporting on sales activity, and collaborating to support clients and represent the company’s brand.

Requirements

1–3 years of sales experience.
Valid driver's license; regular driving and travel to meet clients and prospects and attend business-related events are essential job functions.
Ability and interest in developing new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale results.
Strong understanding of lead generation and ability to connect with viable prospects.
Ability to understand sales metrics, fill a sales funnel, and maintain a pipeline of new business.
Excellent communication skills.
Self-motivating, entrepreneurial approach, positive and friendly attitude, and willingness to collaborate.
High energy and passion for sales.
Flexible, creative, and curious.

Nice To Haves

Background in broadcast, media, or digital advertising sales.
Bachelor’s degree in business, marketing, or a related field.
Digital proficiency, including Microsoft Office, social networking platforms, and CRM tools.

Responsibilities

Understand clients’ goals, objectives, processes, markets, and consumer trends to identify business needs and develop customized marketing solutions.
Develop and deliver informed, multi-platform marketing presentations that combine broadcast, digital, and event tactics.
Negotiate and close business to generate revenue and foster long-term client relationships.
Maintain current knowledge of Cumulus Media’s assets, resources, products, and industry advertising opportunities.
Present the company’s full suite of marketing solutions to new and existing clients, including digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
Manage time to optimize revenue opportunities, client interactions, implementation, and fulfillment of sales agreements.
Assist with developing creative messaging across platforms.
Prospect for new clientele through networking, cold calling, canvassing, referrals, and other methods; maintain a full pipeline of sales prospects.
Follow station and corporate procedures for preparing orders and resolving billing issues.
Submit regular reports on sales, pipeline lists, forecasts, and competitive analysis.
Collaborate to represent the company’s brand and help clients achieve success.

Benefits

Guaranteed income during the first year, with additional opportunities to earn commissions.
Uncapped earning potential.
Medical, dental, and vision insurance coverage.
401(k) with company match.
Paid vacation, sick, and holiday time off.
Parental leave.
Life insurance.
Disability insurance.
Wellness benefits.
Employee referral bonus program.
Collaborative work environment that encourages innovative solutions.