Mortgage Marketing Manager

Republic Bank•Louisville, KY

40d

About The Position

The Mortgage Marketing Manager oversees marketing for Republic Bank Mortgage products and services. The position is part of the Republic Bank Marketing team and is dedicated to the Mortgage business unit. It partners with Mortgage Loan Officers (MLOs) to guide and support their marketing needs, including creating and managing marketing materials, supporting events, and training associates on relevant products, tools, and procedures. The role manages mortgage social media content and campaigns, email marketing, presentation templates, flyers, promotional items, and marketing-material distribution. It supports MLO sales efforts and events, trains associates in social media lead generation, collaborates with Mortgage Compliance to ensure materials meet regulatory requirements, and promotes mortgage products to community partners. The manager also identifies market opportunities, participates in lender meetings and relevant training or conferences, and advocates for mortgage initiatives. The role requires maintaining knowledge of applicable compliance requirements and supporting the Bank’s values and culture. Applicants must be authorized to work for any employer in the U.S.; the Bank is unable to sponsor or take over sponsorship of an employment visa at this time. Travel between Republic Banking facilities, including occasional out-of-town travel, may be required. The schedule may include some evenings, weekends, or overtime.

Requirements

At least 5 years of marketing experience, with an emphasis on social media and digital marketing.
Hands-on experience creating content briefs and content for social channels such as Facebook, Instagram, LinkedIn, and YouTube.
Demonstrable skill in digital storytelling for brands and organizations, tailored to each social media platform’s community.
Excellent project management skills, including managing content calendars, scheduling social media activity, and coordinating content creation.
Excellent coaching and training skills.
Proficiency in Microsoft Office programs, including Word, Excel, PowerPoint, Outlook, and Copilot.
Experience using social media management and monitoring software, such as Sprout Social, HubSpot, or Social Coach.
Experience using graphic design software such as Canva.
Excellent verbal and written communication skills.
Highly collaborative, with the ability to build trust, teamwork, and alignment toward Mortgage team goals.
Self-motivated, with high energy and a strong sense of urgency.
Excellent problem-solving and decision-making skills.
Innovative and able to think outside the box.
Must be authorized to work for any employer in the U.S.; employment visa sponsorship is not available.
Ability to travel between Republic Banking facilities, including occasional out-of-town travel.
Ability to work a flexible schedule that may include some evenings, weekends, and/or overtime.

Nice To Haves

At least 2 years of experience in the mortgage, real estate, or mortgage-adjacent industry.
Strong working knowledge of email marketing.
High-level working knowledge of residential conventional and government mortgage processing, underwriting, and closing guidelines.
Experience using CRM software such as Salesforce Marketing Cloud.

Responsibilities

Own the ideation, calendarization, and creation of content for Mortgage social channels and SocialCoach, including daily posts and monthly service-anniversary and top-producer posts.
Manage Mortgage email strategy and execution, including submitting emails through the internal Marketing/Compliance project management tool and scheduling emails to audiences through the Bank’s CRM.
Maintain PowerPoint and presentation templates for Mortgage initiatives and create flyers as needed.
Partner with MLOs on events by creating flyers, supporting cost analysis, and routing materials through the project management tool.
Manage Mortgage promotional items, including ideation, pricing to budget, ordering, and distribution.
Ensure marketing materials are distributed efficiently to loan officers, existing clients, and prospects as relevant.
Train mortgage associates to use social media to generate business leads and provide social media onboarding and training for newly hired loan officers.
Work with Mortgage Compliance to explore compliant social media content and marketing ideas that build brand awareness in footprint areas.
Coordinate with internal departments to ensure marketing materials comply with mortgage regulations and align with the Republic Bank brand.
Attend mortgage compliance committee meetings and recommend updates or changes.
Market mortgage products to communities served, including realtors, builders, title companies, and other third parties.
Identify and activate mortgage growth opportunities by monitoring market trends and exploring internal Bank adjacencies.
Attend mortgage lender meetings and trainings as required, and participate in relevant mortgage marketing conferences or seminars.
Advocate for mortgage initiatives and act as a change champion.
Maintain knowledge of compliance requirements, learn new regulations, and assist with implementation when required.
Model and foster behaviors that support the Bank’s values and corporate culture.
Perform other duties and projects as assigned.
Stay abreast of new developments, best practices, and statutory and regulatory changes.