Mortgage Marketing Manager

Republic Bank Careers•Louisville, KY

12h

About The Position

The Mortgage Marketing Manager oversees marketing for Republic Bank Mortgage products and services and is part of the Republic Bank Marketing team, dedicated to the Mortgage business unit. The role manages department-wide marketing and partners with Mortgage Loan Officers (MLOs) on their marketing needs, including developing materials, supporting events, and training associates on products, tools, and procedures. The position owns mortgage social media content and calendars, email marketing processes, presentation templates, and promotional materials. It also supports sales enablement and associate onboarding, partners with Mortgage Compliance to ensure marketing meets regulatory and brand requirements, and helps develop mortgage business within the communities Republic Bank serves. The role participates in mortgage meetings and training, monitors relevant market trends, and advocates for mortgage initiatives. Applicants must be authorized to work for any employer in the United States; Republic Bank cannot sponsor or take over sponsorship of an employment visa for this role.

Requirements

At least 5 years of marketing experience, with an emphasis on social media and digital marketing.
Hands-on experience creating content briefs and content for social channels such as Facebook, Instagram, LinkedIn, and YouTube.
Demonstrable ability to create brand storytelling appropriate to the communities of different social media platforms.
Excellent project management skills, including maintaining content calendars, scheduling social media activity, and coordinating content creation.
Excellent coaching and training skills.
Proficiency in Microsoft Office programs, including Word, Excel, PowerPoint, Outlook, and Copilot.
Experience using social media management and monitoring software, such as Sprout Social, HubSpot, or Social Coach.
Experience in graphic design and use of graphic design software, such as Canva.
Excellent verbal and written communication skills.
Collaborative approach and ability to build trust, teamwork, and alignment toward Mortgage team goals.
Self-motivation, high energy, and a strong sense of urgency.
Excellent problem-solving and decision-making skills.
Innovative, out-of-the-box thinking.
Must be authorized to work for any employer in the United States; employment visa sponsorship is not available.
Travel between Republic Banking facilities may be required, including occasional out-of-town travel.
A flexible work schedule may include some evenings, weekends, and/or overtime.
Must stay abreast of new developments, best practices, and statutory and regulatory changes.

Nice To Haves

At least 2 years of experience in the mortgage, real estate, or a mortgage-adjacent industry.
Strong working knowledge of email marketing.
High-level working knowledge of residential conventional and government mortgage processing, underwriting, and closing guidelines.
Experience using CRM software, such as Salesforce Marketing Cloud.

Responsibilities

Develop, calendarize, and create content for Mortgage social channels and SocialCoach, including daily posts and monthly service-anniversary and top-producer posts.
Manage Mortgage email strategy and execution, including submitting emails through the internal Marketing/Compliance project management tool and scheduling emails to audiences through the bank’s CRM.
Maintain PowerPoint and presentation templates for Mortgage initiatives and create flyers as needed.
Partner with Mortgage Loan Officers on events, including creating flyers, supporting cost analysis, and routing materials through the project management tool.
Manage Mortgage promotional items by developing ideas, keeping pricing within budget, ordering items, and distributing them as needed.
Ensure marketing materials are efficiently distributed to loan officers, existing clients, and prospects.
Train Mortgage associates to use social media to generate business leads and provide social media onboarding and training for newly hired loan officers.
Work with Mortgage Compliance to explore compliant videos, flyers, and other social media or sales-call marketing ideas to increase brand awareness in footprint areas.
Coordinate with internal departments to ensure marketing materials comply with mortgage regulations and align with Republic Bank’s brand.
Attend Mortgage Compliance Committee meetings and recommend updates or changes.
Market Mortgage products to communities served, including realtors, builders, title companies, and other third parties.
Identify and activate mortgage growth opportunities by monitoring market trends and scouting internal Bank adjacencies.
Attend and participate in mortgage lender meetings and trainings, and participate in relevant mortgage marketing conferences or seminars.
Advocate for mortgage initiatives and act as a change champion.
Maintain working knowledge of applicable compliance requirements, learn new regulations, and assist with implementation when required.
Model and foster behaviors supporting the Bank’s values and corporate culture, including trust, cooperation, accountability, and dedication.
Perform other duties and projects as assigned.