Mgr, Product

LP Building Solutions•Nashville, TN

1d•Hybrid

About The Position

Within a business and under the direction of the Business Marketing Manager, the Product Manager maximizes product line profit contribution, market share, and revenue. The role covers strategy creation and execution, pricing management, financial analysis, market segmentation and research, competitive intelligence, new product development, and marketing plan execution for an assigned business segment. The manager may lead efforts to identify, develop, and commercialize new products or software. The position develops product line strategy aligned with business unit strategy and company goals, and champions execution of strategic plan elements, including new product development. It may direct and lead product, software, services, or solutions development from ideation through launch, including concept development and testing and establishing appropriate testing plans. The manager is accountable for revenue and profit targets for an assigned business segment, described as approximately $50–200 million in revenue. Responsibilities include pricing, forecasting, developing accounts and markets, optimizing routes to market, coordinating marketing communications, managing a direct marketing budget of approximately $1–2 million, leading cross-functional projects, and maintaining strategic customer and vendor relationships. The work environment is hybrid and office-based, with travel up to 40%.

Requirements

At least 7 years of previous sales, marketing, or management experience, or an equivalent combination of education and experience demonstrating ability to perform the role's key responsibilities.
Demonstrated analytical, quantitative, and financial skills.
Ability to effectively manage projects and keep them on track.
Thorough knowledge of LP products and features.
Demonstrated understanding of legal requirements affecting marketing.
Bachelor's degree required.

Nice To Haves

MBA degree.
Previous experience leading cross-functional teams.
Demonstrated ability to drive complex tasks with some direction and minimal supervision.

Responsibilities

Develop comprehensive product line strategy aligned with business unit strategy and overall company goals.
Champion execution of strategic plan elements, including new product development.
May provide direction and lead new product, software, services, or solutions development from ideation through launch, following LP's new product development process.
May identify and lead product development projects in cooperation with Quality Assurance, Manufacturing, Engineering, customers, suppliers, and other business contacts; may also lead software development projects with IT, vendors, customers, and other key contacts.
Deliver revenue and profit targets for an assigned business segment by liaising between Sales and Operations, managing costs, growing profitable product lines or SKUs, and pursuing other initiatives.
Execute pricing strategies to optimize revenue and profit, managing price lists, price zones, price increases, rebates and allowances, and special pricing allowances in coordination with the appropriate pricing manager.
Forecast annual, quarterly, and monthly volumes and pricing for assigned product lines using business knowledge, statistical techniques, historical data, and sales input.
Develop new accounts and markets as needed, including selecting target segments and accounts, developing target lists, leading execution, and making personal calls.
Analyze and optimize routes to market in coordination with the company channel strategy.
Coordinate marketing communications for assigned product lines, engaging corporate marketing, agencies, public relations, and other resources.
Manage a direct marketing budget of approximately $1–2 million for assigned product lines.
Lead cross-functional teams in executing major projects, including sales blitzes, new product launches, major promotions, and product repositioning.
Develop and manage relationships with strategic customers and vendors to meet market needs, reduce response time, and facilitate execution.