Merchandising Supervisor - Floral - Oakland, CA (Bay Area)

Falcon Farms Inc.•Piedmont, CA
•Onsite

About The Position

Falcon Farms Inc. is a fresh cut-flower distributor with production farms in Colombia and Ecuador and commercial and distribution operations serving wholesale and mass-market accounts. The company describes its culture as entrepreneurial, collaborative, flexible, and adaptable to changing agricultural and business conditions. The Merchandising Supervisor manages 5–9 merchandisers across an assigned territory of approximately 20 retail locations. The supervisor trains, develops, and evaluates the team to ensure that Falcon Farms’ “Picture of Success” is maintained at each serviced location. This is a hands-on, customer-focused role that spends approximately 80% of its time in the field monitoring performance and engaging with customer teams. The supervisor adapts staffing and resources to meet changing business priorities and may cover merchandising routes as needed.

Requirements

  • Valid driver license.
  • High school diploma, GED, or equivalent work experience.
  • Able to regularly lift up to 20 pounds throughout each shift.
  • Able to stand throughout each shift.
  • Able to work the assigned schedule consistently.
  • Able to drive to stores, check products, and audit merchandisers’ work.
  • Ability to read and follow merchandising schematics.
  • Good communication skills.
  • Self-disciplined, goal-oriented, and detail-oriented.
  • Strong people skills.
  • Flexible schedule and ability to work variable schedules, especially during floral holidays.
  • Strong self-management skills and ability to complete daily procedures and responsibilities without direct supervision.

Nice To Haves

  • Bilingual ability is desirable but not required.

Responsibilities

  • Supervise and monitor an assigned geographic region at Falcon Farms customer points of sale.
  • Evaluate merchandiser performance, assign resources, cover absences, audit store displays, and maintain relationships with floral buyers.
  • Prioritize daily routines according to business needs and short-term requirements.
  • Provide business-related data to merchandisers to support their work.
  • Analyze regional and store-specific data and propose actions to improve profitability.
  • Oversee route operations and sales activity, including ordering and distribution, merchandising, promotions, holiday planning, and meeting customer expectations.
  • Ensure the merchandising team’s proper upkeep and personal presentation.
  • Train merchandisers and provide ongoing feedback.
  • Work with Falcon Farms’ HR team to ensure staffing needs and compliance are met.
  • Engage with customer store management teams to strengthen Falcon Farms’ representation.
  • Cover merchandising routes as needed.
  • Lead holiday merchandise teams during peak holiday seasons, including set-up and tear-down.
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