Merchandising Supervisor - Floral - Oakland, CA (Bay Area)

Falcon Farms•Oakland, CA

About The Position

Falcon Farms Inc. is a fresh cut-flower distributor with production farms in Colombia and Ecuador and commercial and distribution locations across the United States. The company describes its culture as entrepreneurial and collaborative, with flexibility and short-term adaptation needed because of the seasonality and variability of agricultural production. The Merchandising Supervisor manages 5–9 merchandisers across an assigned territory covering approximately 20 locations. This hands-on role trains, develops, and evaluates merchandisers to ensure retail displays meet Falcon Farms’ “Picture of Success.” The supervisor spends approximately 80% of their time in the field monitoring team performance and engaging with customer teams. The role requires adapting resources and priorities to changing business needs, maintaining customer relationships, and supporting merchandising routes when needed. The position reports to the District Manager.

Requirements

Valid driver’s license.
High school diploma, GED, or equivalent work experience.
Ability to regularly lift up to 20 pounds throughout each shift.
Ability to stand throughout each shift.
Ability to work the assigned schedule consistently, including variable schedules during floral holidays.
Ability to drive to stores, check products, and audit merchandisers’ work.
Ability to read and follow merchandising schematics.
Good communication skills.
Self-discipline and a goal- and detail-oriented approach.
Strong people skills.
Strong self-management skills and ability to complete daily procedures and responsibilities without direct supervision.

Nice To Haves

Bilingual ability is desirable but not required.

Responsibilities

Supervise and monitor an assigned geographic region across Falcon Farms customer points of sale.
Evaluate merchandiser performance, assign resources, cover absences, audit store displays, and maintain relationships with floral buyers.
Prioritize daily activities based on business needs and short-term requirements.
Provide merchandisers with business-related data to support their work.
Analyze regional and store-specific data and propose actions to improve profitability.
Oversee route operations and sales activities, including ordering and distribution, merchandising, promotions, holiday planning, and meeting customer expectations.
Ensure the merchandising team’s proper upkeep and personal presentation.
Train merchandisers and provide ongoing feedback.
Work with Falcon Farms’ HR team to address staffing needs and compliance.
Engage with customer store management teams to strengthen Falcon Farms’ representation.
Cover merchandising routes as needed.
Lead holiday merchandising teams during peak seasons, including set-up and tear-down.