Membership Engagement Director - Plaistow YMCA
About The Position
The Membership Engagement Director at the Plaistow YMCA leads membership growth, engagement strategies, and member experiences. As a member of the YMCA leadership team, this position strengthens relationships with members, families, staff, and community partners; oversees membership engagement; leads the frontline member services team; supports recruitment and retention; and ensures interactions reflect the YMCA’s commitment to healthy living, youth development, and social responsibility. The role also represents the YMCA in the community and connects individuals and families with programs, services, and resources.
Requirements
- Strong leadership and team management skills, including the ability to motivate and inspire others.
- Experience in membership management, recruitment, and retention; nonprofit experience is preferred.
- Excellent communication and relationship-building skills with members, staff, and stakeholders.
- Proficiency with membership software systems and data management.
- Analytical ability to interpret data and drive strategic decisions.
- Passion for community service and commitment to YMCA values.
- Valid driver’s license or reliable transportation.
Nice To Haves
- Bachelor’s degree in business, marketing, or a related field.
- Bilingual or multilingual abilities.
Responsibilities
- Create a welcoming, inclusive environment where members and guests feel valued, connected, and supported.
- Develop and implement strategies to increase member engagement, retention, and satisfaction.
- Build relationships with members through outreach, personal connections, and customer service.
- Plan and support member events, programs, and engagement opportunities.
- Partner with association membership leadership on strategies for growth and community impact.
- Lead, train, coach, and support the Welcome Center team.
- Provide staff feedback, professional development, and recognition.
- Maintain Welcome Center coverage and scheduling, including during peak times.
- Foster a collaborative team culture aligned with YMCA values.
- Drive membership recruitment through lead follow-up, outreach, local marketing, and community partnerships.
- Identify opportunities to increase YMCA awareness and participation.
- Develop relationships with local organizations, businesses, schools, and community groups.
- Represent the YMCA as a community resource and advocate for its mission.
- Maintain accurate membership records and data integrity in YMCA systems.
- Monitor membership trends, engagement activity, and performance indicators.
- Generate reports and analyze data to identify opportunities for recruitment, retention, and improved member experience.
- Use data insights to develop strategies supporting membership goals and organizational priorities.
Benefits
- Paid training, leadership development, and advancement opportunities across YMCA of the North Shore locations.
- Medical, dental, and employer-funded life insurance for eligible full-time employees.
- Three weeks of paid vacation, plus sick and personal time for eligible full-time employees.
- 12% employer-funded retirement contribution, vested, with no employee match required.
- Free YMCA membership with access to fitness programs, swimming, and wellness classes.
- Discounts on YMCA childcare, camp, and programs.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
